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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Advocacy  / Branding  / Distributors  / Marketing
A Jersey Original
David Gordon Posted On June 28, 2012


New Jersey is known for a few things … the crossing of the Delaware, Bruce Springsteen and Griffith Electric, to name a few.  The commonality of these three are American initiatives. As we get ready to celebrate July 4th, and […]


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Productivity
More Business Taxes on the Horizon
David Gordon Posted On June 20, 2012


Governments are like companies.  They are always looking for a way to grow their revenue stream (and under the guise of offering more services). While many are aware of issues relating to payroll taxes, capital gains taxes, income taxes and […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation
When Dominos Fall
David Gordon Posted On June 18, 2012


Frequently when companies make acquisitions there are nominal changes.  In the case of Shealy and EDI, the changes have been more pronounced, creating a domino affect amongst distribution in the Carolinas.  And change is not necessarily bad.  In fact, it […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry Consolidation
Hold ’em; Fold ’em; or Grow’em
David Gordon Posted On June 14, 2012


Over the last several weeks we have had occasion to listen to distributors discuss their business opportunities as all move further into 2012 and look beyond. Many see opportunities to grow, some want to cash in now, and others are […]


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Marketing Groups  / Profitability
IMARK Goes International
David Gordon Posted On June 11, 2012


Last week IMARK Group announced that it joined IMELCO, an international organization comprised of similar marketing groups from Europe and Australia. Essentially IMELCO is a buying group for buying group, providing its members (and their members) with additional networking / […]


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Growth Strategies  / Industrial Market  / Industry Consolidation  / Lighting  / Lighting2  / Supplier / Products
2 Big Manufacturer Deals
David Gordon Posted On May 25, 2012


Earlier this week we commented on Rexel’s acquisition of Platt.  Now let’s turn to the big manufacturer deals that were announced – Eaton buying Cooper and General Cable buying Alcan, with the Eaton / Cooper deal capturing more industry attention. […]


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Distributors  / Industry Consolidation
Rexel Pays Big for Platt
David Gordon Posted On May 22, 2012


Last week’s announcement that Rexel acquired Platt was a surprise to everyone in the industry. And while surprising, it also made sense. Consider: The selling price is 96.8% of Platt’s reported 2011 sales! (300 million euro acquisition on 310 million […]


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Pricing  / Profitability  / Purchasing
Pushing Back on Price Increases
David Gordon Posted On May 17, 2012


We’ve all heard the stories about customers, and distributors, who pushed back on price increases, considering them a mere request by manufacturers that, if not substantiated, are ignored.  In fact, when manufacturers plan price increases they first determine what they […]


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Growth Strategies
Manufacturers Going Direct
David Gordon Posted On May 10, 2012


The role of a manufacturer is to sell product.  While distributors may like to think that the manufacturers are supposed to sell product to / through them, the reality is that manufacturers, more than ever, are looking at alternative channels, […]


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Sales Channel
National Sales Manager Opportunity
David Gordon Posted On May 8, 2012


Engineered Products Company (EPCO), the premier brand supplier of specialty products to Electrical Distributors and Contractors, centrally located in Minnetonka, Minnesota, is NOW HIRING for a National Sales Manager.   The National Sales Manager is responsible for managing the sales […]


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    Channel Marketing Group
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