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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Industry Consolidation  / Industry News  / Marketing Groups
2013 Movers & Shakers
David Gordon Posted On February 23, 2012


Each year Electrical Wholesaling publishes its thoughts on the prior year’s movers and shakers. Sometimes these are people, sometimes companies, sometimes industry issues.  While we don’t have a crystal ball and we’re less than 60 days into the new year, […]


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Branding  / Distributors  / Growth Strategies  / Research Reports
Understanding Distributor Marketing Tool Usage & Effectiveness
David Gordon Posted On February 20, 2012


Channel Marketing Group recently surveyed almost 200 construction and industrial distributors to better understand the marketing tools that they use and how effective they feel that these tools are. Ratings were developed to rank effectiveness.  Distributors were also asked about […]


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Associations  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing Groups  / People in the News  / Renewables
Strained Channel Relationships & Suppliers Expanding Channels to Market
David Gordon Posted On February 20, 2012


At ElectricalTrends our goal is to share industry observations and trends to help electrical distributors and electrical manufacturers with their business as well as comment on industry activities.  We gather our insights from publicly available information, which can include industry […]


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Lighting  / Lighting2  / Marketing Groups  / Renewables  / Sales Channel
Some NEMRA Notes
David Gordon Posted On February 10, 2012


Last week the industry’s electrical supply reps got together in San Diego with their manufacturers. Like other NEMRA meetings I’ve been at, there was much work conducted with everyone in one-on-one meetings for 2 1/2 days (at least) plus manufacturers […]


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Advocacy  / eMarketing
Industry to Get Schrager to Shave Again for Kids
David Gordon Posted On February 5, 2012


Pat Schrager Last year ElectricalTrends followers helped Pat Schrager of Panduit raise over $7600 for the St. Baldrick’s Foundation and he asked if we could help him achieve his 2012 goal – $10,000. Right now (2/4/12) he is 33% to […]


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Distributors  / Marketing Groups  / Purchasing
Crescent Joins IMARK
David Gordon Posted On January 31, 2012


Last week IMARK announced that Crescent Electric had joined IMARK, which blurs the definition of “independent”.  While Crescent is technically an independent distributor (it’s not publicly owned), within the industry they’ve been considered a quasi-national chain as they have operations in […]


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Distributors  / Industry News  / People in the News  / Productivity  / Research Reports
Changing of the Guard and ERP Hang Overs
David Gordon Posted On January 24, 2012


Changing of the Guard Here we are at the beginning of 2012 and we hear that there are cultural changes underway within some of the top distributors. Some old and etched in stone ways of doing business are being replaced […]


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People in the News
Regional Manager – Electrical Manufacturer
David Gordon Posted On January 13, 2012


Our client, a leader in the products in which it manufacturers, is adding its first Central Regional Manager and/or Eastern Regional Manager The ideal Central RM candidate should be Chicagoland-based. However, we are flexible as to the residency of the successful […]


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Branding  / Growth Strategies  / Industry News  / People in the News  / Profitability
Leading Your Team For Your Customers
David Gordon Posted On January 12, 2012


Recently I was reading a couple of articles, 1 that was forward by a client entitled “Five Ways Leaders Must Get Their Hands Dirty in 2012” and a newsletter I received that entitled “How to Generate Repeat Business”. While many […]


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Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry Consolidation  / Industry News  / Manufacturers  / Marketing  / Productivity
11 things we think for 2012
David Gordon Posted On January 9, 2012


In the spirit of welcoming in the New Year, first we wanted to wish you a Happy New year and best wishes for a happy, healthy and prosperous one. Secondly, we recently talked about the coming year and thought we’d take […]


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    Channel Marketing Group
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