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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Branding  / Growth Strategies  / Industry News  / People in the News  / Profitability
Leading Your Team For Your Customers
David Gordon Posted On January 12, 2012


Recently I was reading a couple of articles, 1 that was forward by a client entitled “Five Ways Leaders Must Get Their Hands Dirty in 2012” and a newsletter I received that entitled “How to Generate Repeat Business”. While many […]


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Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry Consolidation  / Industry News  / Manufacturers  / Marketing  / Productivity
11 things we think for 2012
David Gordon Posted On January 9, 2012


In the spirit of welcoming in the New Year, first we wanted to wish you a Happy New year and best wishes for a happy, healthy and prosperous one. Secondly, we recently talked about the coming year and thought we’d take […]


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Branding  / Customer Segments  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / Marketing
More Competition Coming
David Gordon Posted On December 16, 2011


Recently we were conducting some research on non-traditional competitors and unearthed some information that could represent opportunity (through insights) from a couple of companies: Grainger While many have heard the news of Grainger closing 25 locations and inquisitive minds have […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry Consolidation  / Marketing Groups
The French Buy and Sell
David Gordon Posted On December 12, 2011


Last week was a busy week for the French.  While the European economy may be having challenges, their is one French-owned company continuing to make acquisitions while another continues its transformation. Sonepar announced that it’s Irby group is acquiring Treadway […]


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Growth Strategies  / Industry News
Could the Construction Market Be Improving?
David Gordon Posted On November 28, 2011


For the past month or so electrical manufacturers, reps, distributors and their salespeople have been trying to answer the question of “what is the market forecast for 2012?” When we spoke to people at the NAED Eastern, numbers were varied.  […]


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Contractors  / eMarketing  / Growth Strategies  / Marketing  / Reps  / Technology
Tech Tools to Drive Sales
David Gordon Posted On November 16, 2011


Technology will be a major driver of cost reduction as well as customer out-reach in the coming year(s).  Here are some “unique” things to consider: RepFiles is a new service being co-launched by NEMRA and John Hoelz, who is also […]


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Associations  / Channel Strategies  / Customer Segments  / Distributors  / eMarketing  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Marketing Groups
Marco Makes Good. NAED Eastern Observations
David Gordon Posted On November 15, 2011


The Marriott Marco Island played the backdrop for the latest NAED Eastern Regional meeting.  And while there were some who planned on staying through the weekend, turning it into a vacation, and some who had “socialized business meetings” on a […]


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Channel Strategies  / Distributors  / Industry Consolidation
Rockwell Distributors Thank Sonepar
David Gordon Posted On October 27, 2011


For a number of years Rockwell’s electrical distributors have heard how Rockwell wanted to reduce the numbers of distributors they interacted with and reportedly this was to occur through natural acquisitions.  It has been hinted during this time that Rockwell […]


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Productivity  / Profitability
When you can’t do stuff very well…what do you do?
David Gordon Posted On October 24, 2011


Many distributors end up paying really good money to purchase ERP software systems and either don’t completely install (turn on) all the various features and functions or they have such a terrible time getting their personnel to use all that […]


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Associations  / Contractors  / Customer Segments  / Distributors  / Growth Strategies
IEC Convention Overview
David Gordon Posted On October 19, 2011


“Your Blueprint to Success” was this year’s slogan for the 54th IEC National Convention & Electrical Expo in Louisville, KY. Approximately 500 attendees took advantage of the numerous education courses as well as the trade show. Here are some of […]


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    Channel Marketing Group
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