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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / Industry News  / Pricing  / Renewables
NAED 2011 Western Observations
David Gordon Posted On January 22, 2011


A couple of weeks ago I attended the 2011 NAED Western which was held in Palm Springs at the JW Marriott Desert Springs.  Unfortunately have been traveling, so haven’t had an opportunity to share some observations. NAED reported that the […]


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Contractors  / Industry News  / Research Reports
New Construction projects in 2011?
David Gordon Posted On January 9, 2011


Our annual 2010-11 Contractor Insight Research report yielded a number of changing survival tactics and purchasing patterns for electrical contractors. With hard survey results in hand there were over 800 conversations with 309 electrical contracting firms. It may seem like […]


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Contractors  / Industry News  / Research Reports
Contractors Concerned About 2011
David Gordon Posted On December 20, 2010


And their concern is essentially that they expect 2011 to be comparable to be 2010. As many in the industry know, those in the industrial space or focused in energy efficiency were relatively more successful in 2010 than commercially-oriented or […]


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Research Reports
2011 Contractor Insights Research Report
David Gordon Posted On December 20, 2010


Want to know what contractors are currently thinking about for 2011? Where they see business growth? What their needs are? How much they expect business to increase or decrease? And we’ve been able to share comparative information vs. 2010 for […]


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Productivity  / Technology
The Taxman Taketh, but He Can Giveth (but only for a year)
David Gordon Posted On December 5, 2010


Distributors – Section 179 Deduction, Has Been Increased to $500K and Bonus Depreciation is back Recently we were speaking with Stacey Pandeloglou from Distribution Technology Group about the state of technology in the electrical industry.  He mentioned recently passed legislation that […]


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Marketing  / Supplier / Products
Adding Value to Contractor Relationships
David Gordon Posted On December 1, 2010


A few years ago I helped a client with a speaker for their contractor trade show.  We wanted someone who could present a value-added presentation … something to help them be more profitable.  We hired Monroe Porter, Proof Managment,  to […]


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Pricing
Confusopoly in the electrical industry? YES!
David Gordon Posted On November 28, 2010


For years distributors have fought with their sales departments about what the selling price should be for various items. Some distributors have even turned the pricing of product over to their salespeople because “they know what the market will bear”. […]


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Distributors  / Industry Consolidation
In an Acquisitive Mood – Crescent, WESCO, Cooper, CDR
David Gordon Posted On November 22, 2010


Recently there have been a number of acquisitions in the electrical industry, of which a number are noteworthy.  Acquirers have included Crescent Electric, WESCO, Cooper Industries, and Clayton Dubilier & Rice (yes, the people who used to own WESCO and […]


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Distributors  / Profitability
Rexel & Graybar Post Q3 Results
David Gordon Posted On November 16, 2010


Rexel and Graybar posted Q3 results last week.  Interestingly their performance was “comparable”. Rexel For Q3, the U.S. was up 0.5%, positive for the first time in nine quarters.  They’ve closed 25 branches within the past 12 months (7 percent […]


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Associations  / Industry News
2011 NAED Eastern Conference Observations
David Gordon Posted On November 15, 2010


As many know, the NAED Eastern was held last week in Orlando, at the Omni Championsgate.  There were 65 distributor entities registered (excluding Bell and Hunzicker – which are on NAED’s BOD – and IESC (parent of Rexel / Gexpro) […]


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