We frequently get the questions of “what marketing tools work for distributors?” and “how much do distributors budget (or spend) on marketing?” While we have our opinions, we decided to ask distributors. Earlier this year, Channel Marketing Group surveyed a sampling […]
Each year Electrical Wholesaling publishes its thoughts on the prior year’s movers and shakers. Sometimes these are people, sometimes companies, sometimes industry issues. While we don’t have a crystal ball and we’re less than 60 days into the new year, […]
Channel Marketing Group recently surveyed almost 200 construction and industrial distributors to better understand the marketing tools that they use and how effective they feel that these tools are. Ratings were developed to rank effectiveness. Distributors were also asked about […]
At ElectricalTrends our goal is to share industry observations and trends to help electrical distributors and electrical manufacturers with their business as well as comment on industry activities. We gather our insights from publicly available information, which can include industry […]
Last week the industry’s electrical supply reps got together in San Diego with their manufacturers. Like other NEMRA meetings I’ve been at, there was much work conducted with everyone in one-on-one meetings for 2 1/2 days (at least) plus manufacturers […]
Pat Schrager Last year ElectricalTrends followers helped Pat Schrager of Panduit raise over $7600 for the St. Baldrick’s Foundation and he asked if we could help him achieve his 2012 goal – $10,000. Right now (2/4/12) he is 33% to […]
Last week IMARK announced that Crescent Electric had joined IMARK, which blurs the definition of “independent”. While Crescent is technically an independent distributor (it’s not publicly owned), within the industry they’ve been considered a quasi-national chain as they have operations in […]
Changing of the Guard Here we are at the beginning of 2012 and we hear that there are cultural changes underway within some of the top distributors. Some old and etched in stone ways of doing business are being replaced […]
Our client, a leader in the products in which it manufacturers, is adding its first Central Regional Manager and/or Eastern Regional Manager The ideal Central RM candidate should be Chicagoland-based. However, we are flexible as to the residency of the successful […]
Recently I was reading a couple of articles, 1 that was forward by a client entitled “Five Ways Leaders Must Get Their Hands Dirty in 2012” and a newsletter I received that entitled “How to Generate Repeat Business”. While many […]
David Gordon
Channel Marketing Group
919-488-8635
