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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / Lighting  / Lighting2
End Run on Distribution?
David Gordon Posted On June 3, 2011


Recently the big buzz at Lightfair was about a “New Technology” named LED. LED’s have been around for a while…distribution has struggled to gain some traction. But there is an end-run brewing in the retail world. It is a little […]


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Channel Strategies  / Lighting  / Lighting2
LightFair 2011 and a Changing Lighting Market
David Gordon Posted On May 31, 2011


The 2011 LightFair Show, held May 17-19 in Philadelphia, according to all we’ve spoken to was a resounding success.  While there was some initial trepidation about moving to Philly for a year and the potential for a decline in attendance, […]


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Channel Strategies  / Marketing Groups
Value of Marketing Groups to Manufacturers
David Gordon Posted On May 17, 2011


Over the past few months, and most recently at the NAED Leadership Summit, we’ve heard from a number of manufacturers lamenting about participation in marketing groups. While some work the groups well and focus on the group’s members with targeted […]


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Associations  / eBusiness  / eMarketing  / Lighting  / Lighting2  / Marketing  / Technology
2011 NAED Leadership Summit (aka National) Observations
David Gordon Posted On May 13, 2011


The following post was originally posted on Wednesday, May 11. It is being reposted as Google / Blogger had technical issues on Thursday and “lost” the posting. Last week I attended the NAED Leadership Summit in San Diego (yes, a […]


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Industry Consolidation  / Productivity  / Technology
Infor Acquires Lawson Software
David Gordon Posted On April 26, 2011


Over the past few months rumors have circulated that Infor was looking for the best fit software company to acquire to complement its business. Infor has over 75,000 customers in a number of verticals ranging from distribution to healthcare, automotive […]


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Growth Strategies  / Marketing
Frequent Communications Drive Sales, and E-Marketing Generates Awareness
David Gordon Posted On April 26, 2011


Ran across a couple of things today that caught the eye….over 30 manufacturers are involved in ElectricSmart’s e-Cat launch (including some surprising names), ABB used a convention specific blog and did you know that good sales and marketing requires 14 […]


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Industry News  / Lighting  / Lighting2  / Productivity  / Profitability
Gas Beyond $4.00. Impact on Your Business?
David Gordon Posted On April 22, 2011


I was returning from a meeting with a client this morning and needed to put gas in the rental before the return.  While gas has been creeping up, today was the first time I paid $4.00 per gallon (and yes, […]


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Associations  / eBusiness  / Technology
Activant Acquired and Merged
David Gordon Posted On April 5, 2011


By now many have heard that Activant was sold to a private equity firm and that Apax Partners, the acquirer, also purchased Epicor with plans to merge the two companies, creating a well-diversified corporate software company serving manufacturers and distributors […]


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eBusiness  / Pricing  / Productivity  / Technology
Time for CLOUD ERP’s?
David Gordon Posted On April 4, 2011


Cloud ERP apps are back in the news as mentioned in a recent issues of TED magazine, emails and business newspapers. The buzz is growing and increasing ERP system and maintenance costs make them appear to be more economical. One […]


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Advocacy  / eMarketing
The Real Pat Schrager
David Gordon Posted On March 28, 2011


As you may recall, Pat Schrager, VP Global Distribution for Panduit, recently shaved his head in support of kids fighting cancer.  This occured during a St. Baldrick’s Foundation Party on March 20th.  Pat set a goal of raising $5,000 and […]


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