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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Channel Strategies  / Distributors  / Growth Strategies  / Industry Consolidation
Hold ’em; Fold ’em; or Grow’em
David Gordon Posted On June 14, 2012


Over the last several weeks we have had occasion to listen to distributors discuss their business opportunities as all move further into 2012 and look beyond. Many see opportunities to grow, some want to cash in now, and others are […]


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Marketing Groups  / Profitability
IMARK Goes International
David Gordon Posted On June 11, 2012


Last week IMARK Group announced that it joined IMELCO, an international organization comprised of similar marketing groups from Europe and Australia. Essentially IMELCO is a buying group for buying group, providing its members (and their members) with additional networking / […]


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Growth Strategies  / Industrial Market  / Industry Consolidation  / Lighting  / Lighting2  / Supplier / Products
2 Big Manufacturer Deals
David Gordon Posted On May 25, 2012


Earlier this week we commented on Rexel’s acquisition of Platt.  Now let’s turn to the big manufacturer deals that were announced – Eaton buying Cooper and General Cable buying Alcan, with the Eaton / Cooper deal capturing more industry attention. […]


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Distributors  / Industry Consolidation
Rexel Pays Big for Platt
David Gordon Posted On May 22, 2012


Last week’s announcement that Rexel acquired Platt was a surprise to everyone in the industry. And while surprising, it also made sense. Consider: The selling price is 96.8% of Platt’s reported 2011 sales! (300 million euro acquisition on 310 million […]


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Pricing  / Profitability  / Purchasing
Pushing Back on Price Increases
David Gordon Posted On May 17, 2012


We’ve all heard the stories about customers, and distributors, who pushed back on price increases, considering them a mere request by manufacturers that, if not substantiated, are ignored.  In fact, when manufacturers plan price increases they first determine what they […]


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Growth Strategies
Manufacturers Going Direct
David Gordon Posted On May 10, 2012


The role of a manufacturer is to sell product.  While distributors may like to think that the manufacturers are supposed to sell product to / through them, the reality is that manufacturers, more than ever, are looking at alternative channels, […]


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Sales Channel
National Sales Manager Opportunity
David Gordon Posted On May 8, 2012


Engineered Products Company (EPCO), the premier brand supplier of specialty products to Electrical Distributors and Contractors, centrally located in Minnetonka, Minnesota, is NOW HIRING for a National Sales Manager.   The National Sales Manager is responsible for managing the sales […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industrial Market  / Marketing
AmazonSupply – Another Nibble from the Channel?
David Gordon Posted On May 7, 2012


Much has been written and discussed about Amazon’s entry into the industrial supplies space through www.amazonsupply.com over the past couple of weeks.  While today they don’t have much, if any, electrical offering on www.amazonsupply.com, we’re confident that it isn’t far behind […]


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Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News
ABB, T&B and MegaTrends
David Gordon Posted On May 4, 2012


Last week I had the opportunity to attend ABB’s Automation and Power World (this is a link to the show blog – overviews a number of the sessions) in Houston.  Impressive event. Had over 5000 customers, 1000 sales partners, 500 workshops (including […]


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Associations  / Industry Consolidation  / Industry News  / Lighting  / Lighting2
NAED 2012 Annual Observations
David Gordon Posted On May 1, 2012


Last week the NAED Annual was held in Washington DC and, while we’re sure that NAED will announce strong attendance, it seemed like a very quiet event…perhaps because the hotel is a little spreadout, perhaps because many meetings took place […]


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    Channel Marketing Group
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