Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Contractors  / Customer Segments  / Industrial Market  / Lighting  / Lighting2  / Research Reports  / Supplier / Products  / Technology  / Training
Electrical to Electronic … Information Needs, Training and Liability?
David Gordon Posted On August 1, 2013


Today’s article in The Wall Street Journal entitled “‘Smart Homes’ Are a Hacking Risk” gave thought to a number of potential opportunities, and implications, for electrical distributors. The article focused on ‘smart homes’ and how we’re becoming a more interconnected, […]


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eBusiness  / Marketing  / Productivity  / Research Reports  / Technology
ERP’s won’t do it all in the Future … The Technologies for Today / Tomorrow
David Gordon Posted On July 24, 2013


The revolution has begun…look at it in your hand…it started out as a mobile phone. It is now a cell phone that exchanges data from different platforms and allows you to make decisions while on the move. From years back, […]


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Productivity  / Technology
Mothership ERP revisited
David Gordon Posted On July 21, 2013


July 10th 2011 revisited In a posting titled “Is your ERP software system a Mother-ship” or a satellite software drifting into outer space, I suggested that there would be a number of software systems that had been ‘rolled up’ and […]


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Channel Strategies  / Industry Consolidation
ABB (or Thomas and Betts), Eaton and the Effectiveness of Manufacturer Consolidation on Distributors
David Gordon Posted On July 7, 2013


Last month we were with a group of distributors facilitating a discussion and the topic came around to supplier consolidation. As you could suspect, there was conversation regarding the two largest over the past 18 months or so … ABB […]


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Advocacy
Happy July 4th
David Gordon Posted On July 3, 2013


In these times of treasonous activities and continued terrorist threats to our homeland and way of life, we’re proud of our country and the servicemen and women who protect it. May the United States of America always be the beacon […]


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Growth Strategies  / Industry News  / Sales Channel
Are you hoping for a better 2nd half?
David Gordon Posted On July 1, 2013


Welcome to the second half of the year, the time when, according to many we’ve spoken with, that business will improve. The first half of the year, based upon a number of conversations we’ve had over the past 45 days […]


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Industry Consolidation  / Productivity  / Profitability  / Technology
Epicor’s high yield bonds means?
David Gordon Posted On June 18, 2013


Support Fees for your ERP There is one thing that most electrical distributors will gladly complain about and that is the support fees that they pay to a software company like Epicor , Infor, SAP and others. Some distributors question what […]


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Channel Strategies  / Lighting  / Lighting2  / Reps  / Research Reports
Is New England Worthy?
David Gordon Posted On June 12, 2013


Since November, many have asked “What’s Richard Worthy going to do?” since he was no longer affiliated with USESI.  While many postulated that he would seek to acquire distributors and attempt to replicate his efforts with Sonepar and USESI, instead, […]


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eBusiness  / Industry Consolidation  / Marketing  / Pricing  / Technology
The Trade Service Effect on your Business.
David Gordon Posted On June 10, 2013


On June 4th Trimble announced the purchase of Trade Service Corporation.  To some this announcement will be just another time that TSC has changed hands. But there is more to this purchase than many realize. This is a major business […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Marketing
Can Call Centers Work?
David Gordon Posted On June 5, 2013


Here’s an interesting little tidbit on HD Supply. The company has a call center that currently has 230 people.  They are moving it to a town called Santee, which is in Florida.  This makes Santee the point for sales tax, […]


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