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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Pricing
Confusopoly in the electrical industry? YES!
David Gordon Posted On November 28, 2010


For years distributors have fought with their sales departments about what the selling price should be for various items. Some distributors have even turned the pricing of product over to their salespeople because “they know what the market will bear”. […]


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Distributors  / Industry Consolidation
In an Acquisitive Mood – Crescent, WESCO, Cooper, CDR
David Gordon Posted On November 22, 2010


Recently there have been a number of acquisitions in the electrical industry, of which a number are noteworthy.  Acquirers have included Crescent Electric, WESCO, Cooper Industries, and Clayton Dubilier & Rice (yes, the people who used to own WESCO and […]


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Distributors  / Profitability
Rexel & Graybar Post Q3 Results
David Gordon Posted On November 16, 2010


Rexel and Graybar posted Q3 results last week.  Interestingly their performance was “comparable”. Rexel For Q3, the U.S. was up 0.5%, positive for the first time in nine quarters.  They’ve closed 25 branches within the past 12 months (7 percent […]


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Associations  / Industry News
2011 NAED Eastern Conference Observations
David Gordon Posted On November 15, 2010


As many know, the NAED Eastern was held last week in Orlando, at the Omni Championsgate.  There were 65 distributor entities registered (excluding Bell and Hunzicker – which are on NAED’s BOD – and IESC (parent of Rexel / Gexpro) […]


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Distributors  / People in the News
Rexel Makes Changes
David Gordon Posted On November 8, 2010


As some know, Rexel made a number of changes within its operations a couple of weeks ago.  While we didn’t post anything about this as we had rumours but no details, last week a few people shared some information, and […]


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Associations  / Industry Consolidation  / People in the News  / Training
A Marketbasket of Thoughts – Healthcare, CED, Graybar, WESCO and more
David Gordon Posted On November 1, 2010


Thought we’d start off the week with a little news from a variety of distributors and manufacturers in the industry, and with Election Day tomorrow, a piece of healthcare news that came from a distributor. Getting into it, Was with […]


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Channel Strategies  / Growth Strategies  / Lighting  / Lighting2  / Marketing
Schneider Electric … Creating Demand … For Whom?
David Gordon Posted On October 29, 2010


Lately we’ve been having conversations with a number of manufacturers, and some distributors, about reconnecting with customers and better understanding their markets. Why? In an effort to either affect demand creation; to promote their brand; and to support new product development. One […]


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Industry News
Economy @ “Stall Speed”
David Gordon Posted On October 21, 2010


So have you identified where your demand is at? It’s always interesting to hear Federal Reserve presidents speak about the economy. Most everyone has a hard time understanding what they are saying…much less what they are going to do. But […]


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Industry News
2011 … Anything But Rosy
David Gordon Posted On October 20, 2010


2011 is around the corner and the numbers are starting to fly.  Based upon what we’ve seen, from early survey results from our 2011 Distributor Channel Challenges survey to the RW Baird Industrial Distribution 3Q Survey (done in conjunction with […]


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Growth Strategies  / Industry News  / Marketing  / Sales Channel
Building a Better 2011
David Gordon Posted On October 18, 2010


Okay, less than 75 days left till the end of the year.  Planning for 2011 is well underway in many companies, or quickly will be.  A-D and IMARK members have already held their annual meetings, enabling them to start next […]


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    Channel Marketing Group
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