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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / Industrial Market  / Industry Consolidation  / Industry News  / Marketing Groups
Could Schneider Change the Distribution Equipment / Automation Playing Field?
David Gordon Posted On January 28, 2013


During the second half of 2012, Schneider Electric experienced a number of changes driven by a consolidating industry.  While two of its competitors (ABB and Eaton) expanded their product offerings and distribution reach through acquisitions of T&B and Cooper Industries […]


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NAED 2013 Western
David Gordon Posted On January 21, 2013


While we were unable to attend the NAED Western due to client commitments, we did receive some input from some of our friends: Attendance was strong, albeit no one seemed to know why (other than people wanting to go to […]


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Industry Consolidation  / Industry News  / Marketing Groups
Closing Out 2012 With Many Acquisitions
David Gordon Posted On January 9, 2013


2012 ended with, as expected, a number of acquisitions, however, they weren’t the deals that everyone expected.Earlier in the fall there was much discussion amongst larger independents and national chains and many expected a number of bigger ($100M+) deals to […]


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Associations  / Channel Strategies  / Distributors  / eBusiness  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2
13 Predictions for 2013
David Gordon Posted On January 4, 2013


Welcome back from the holidays. We hope everyone was able to spend time with family and we wish all of our readers a happy, healthy and prosperous New Year.And with a new year we thought we’d share some crystal ball […]


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Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Research Reports
Top 12 in 2012
David Gordon Posted On December 28, 2012


As we close out 2012 we wanted to thank you for your readership, support and comments.  Through today we’ve had: Almost 9600 readers visit the site over 21,000 times and read almost 53,000 pages while our subscriber list continues to […]


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Distributors  / eMarketing  / Industry Consolidation  / Lighting  / Lighting2  / Marketing  / Marketing Groups
Reading Roundup … Acquisitions, Apps, Energy and a History of Graybar
David Gordon Posted On December 18, 2012


Something to catch us up a little … a little Reader’s Roundup covering recent (and pending) acquisitions which may accelerate in generating announcements between now and the end of the year, Sonepar’s internship program, apps for electricians (which could be […]


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Branding  / Contractors  / Customer Service  / Distributors  / eBusiness  / Lighting  / Lighting2  / Marketing  / Profitability  / Technology
Low Tech & High Tech Marketing
David Gordon Posted On December 6, 2012


Over the past week I ran across a few examples of low tech and high tech marketing initiatives that may be worth exploring.  The ideas come from Platt Electric, Kirby Risk, Walters Wholesale and US Lamps (a small distributor in […]


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Associations  / Distributors  / eBusiness  / Growth Strategies  / Industry Consolidation  / Industry News  / Marketing  / People in the News
NAED Eastern Observations … The Election Aftermath
David Gordon Posted On November 27, 2012


The week before Thanksgiving NAED held its Eastern Region conference in Hollywood (Ft Lauderdale), Florida.  Due to travel and the holiday it was not possible to share our observations and some of the conversations we had, so …   According […]


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Channel Strategies  / Distributors  / Industry Consolidation  / Industry News  / Marketing  / Marketing Groups
AD Becomes THE Independent Electrical Distributor in Canada
David Gordon Posted On November 20, 2012


As many know, the scope, and business dynamics, of the Canadian electrical marketplace is different than here in the States.  A couple of key benchmarks: The Canadian market is “ballparked” at about 10% of the electrical spend in the US […]


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Growth Strategies  / Industry News  / Lighting  / Lighting2
Election Aftermath … What Does It Mean for the Electrical Industry?
David Gordon Posted On November 12, 2012


Almost a week has passed since the election and either you’re done celebrating or commiserating.  We now know that the chessboard of federal politics hasn’t change but we can all hope that somehow the next four years are more productive […]


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    Channel Marketing Group
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