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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




eBusiness  / eMarketing  / Marketing  / Productivity  / Technology
The Pervasiveness of Technology in Today’s Distributor
David Gordon Posted On August 3, 2012


Recently I was with a distributor client preparing to assist in developing their strategic plan. The conversation turned to the role of technology within distribution. For most distributors the technology conversation turns to discussing ERP systems (Eclipse, Infor’s SX) and […]


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Branding  / Distributors  / eBusiness  / Growth Strategies  / Industry News  / People in the News  / Pricing  / Training
Kirby Risk, Graybar, Rexel, ElectricSmarts, WESCO and More Reading RoundUp
David Gordon Posted On July 30, 2012


In last week’s Reading Roundup we shared some information from Graybar, WESCO, Sonepar and Codale.  To start this week we’re sharing more info on WESCO and Graybar and adding in some Kirby Risk, Rexel, ABB/T&B and ElectricSmarts. Kirby Risk – […]


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Branding  / Distributors  / Industry News  / Lighting  / Lighting2  / Marketing Groups  / Profitability  / Technology
Market Updates – WESCO, Graybar, Sonepar, Codale
David Gordon Posted On July 25, 2012


How about a little Reading Round-Up for the week … a collection of information we’ve found on some of the industries major players:WESCOWESCO announced it’s Q2 earnings last week. Some interesting points (from Zacks as well as the call and […]


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Industry News
2nd half forecast
David Gordon Posted On July 24, 2012


Recently we’ve spoken with a number of distributors, manufacturers and some reps regarding their second half outlook.  Unfortunately, it’s not anything to write home about.As many may remember from the last issue of Electrical Wholesaling, Herm Isenstein (DISC), wrote that […]


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Distributors  / Industrial Market  / Industry Consolidation
Independent Rockwell Distributors Gaining an EDGE
David Gordon Posted On July 11, 2012


As reported in trade publications late last month, a group of 11 independent Rockwell distributors have formed a separate organization, called EDGE, to enable them to compete more effectively for global opportunities.The endeavor, under development for well over a year […]


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Advocacy  / Associations  / Customer Segments  / Industry News
Uncertainty + Intransigents Could = Politically Induced Recession?
David Gordon Posted On July 9, 2012


I’ve been debating for a month or so about whether I should write this posting or not but, as the continued dripping of economic data comes out and healthcare has been ruled “legal”, I thought “let’s give our readership the […]


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Advocacy  / Branding  / Distributors  / Marketing
A Jersey Original
David Gordon Posted On June 28, 2012


New Jersey is known for a few things … the crossing of the Delaware, Bruce Springsteen and Griffith Electric, to name a few.  The commonality of these three are American initiatives. As we get ready to celebrate July 4th, and […]


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Productivity
More Business Taxes on the Horizon
David Gordon Posted On June 20, 2012


Governments are like companies.  They are always looking for a way to grow their revenue stream (and under the guise of offering more services). While many are aware of issues relating to payroll taxes, capital gains taxes, income taxes and […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation
When Dominos Fall
David Gordon Posted On June 18, 2012


Frequently when companies make acquisitions there are nominal changes.  In the case of Shealy and EDI, the changes have been more pronounced, creating a domino affect amongst distribution in the Carolinas.  And change is not necessarily bad.  In fact, it […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry Consolidation
Hold ’em; Fold ’em; or Grow’em
David Gordon Posted On June 14, 2012


Over the last several weeks we have had occasion to listen to distributors discuss their business opportunities as all move further into 2012 and look beyond. Many see opportunities to grow, some want to cash in now, and others are […]


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    Channel Marketing Group
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