Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Distributors  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing Groups  / Profitability  / Renewables
Would You Say No to 100% of Sales?
David Gordon Posted On November 7, 2012


Last week another round of incredulity went through the industry as another acquisition was announced.  Munro Distributing, an electrical distributor in Fall River, MA with 12 locations who serviced electrical contractors and is active in the solar market and in the energy […]


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Contractors  / eBusiness  / Marketing  / Pricing  / Research Reports  / Technology
Cracking the Contractor Data Delimma
David Gordon Posted On October 25, 2012


Over the last several decades the distributor and electrical market has benefited from the data aggregation services provided by  Trade Service (TSC). Many of their printed and computerized products contained essential information that allowed distributors to order from their manufacturers […]


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Associations  / Distributors  / eBusiness  / Marketing  / Marketing Groups  / Productivity  / Technology
The Beginning of the Crumbling of a Monopoly?
David Gordon Posted On October 21, 2012


Recently I was flipping through the October issue of ElectroIndustry, NEMA’s publication, and saw this ad for IDEA recognizing their Platinum manufacturers. While this is a recognition program, it recognizes these 28 manufacturers for the quality of their data in […]


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Productivity  / Technology
Business Productivity Goal Setting
David Gordon Posted On October 17, 2012


This year some distributors will make a decision to replace their business system (ERP). There will be remembrances of the last time they went through that defining moment in their business. Many will recall the business disruption and loss of […]


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Associations  / Distributors  / eBusiness  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing Groups  / Renewables
AD”s Meeting Invests in Relationships
David Gordon Posted On October 15, 2012


Last week AD held its 2012 North American Meeting for its electrical division.  841 people were in attendance, including myself as Channel Marketing Group is a service provider to AD affiliates and manufacturers.During the 2 1/2 days there was much […]


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People in the News
St Louis Area Opportunities with a Quality Distributor
David Gordon Posted On October 1, 2012


French Gerleman, a leading electrical distributor in the St. Louis and KC marketplaces has a number of openings.  They include: Power Transmission Outside Sales, Saint Louis, MOWe are currently seeking an Outside Sales Power Transmission/ Motion Control Representative in our […]


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Awards  / Distributors  / Industry Consolidation  / Marketing Groups
Reading Round-up Featuring Cooper, Graybar, Crescent, Gexpro and more
David Gordon Posted On October 1, 2012


As I was cleaning out my email this weekend I thought, “good time for a reading round-up”, especially given some of the news that has been coming out this month.September starts the meeting season with two early meetings being a […]


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Growth Strategies  / Industry Consolidation  / Marketing  / Marketing Groups  / Profitability
Buying Groups … Their Value? Their Cost?
David Gordon Posted On September 26, 2012


As many know, I worked for an electrical industry marketing / buying group years ago and part of my role was membership recruitment … so I’ve “sold” the value-added of a marketing group.But what got me thinking about the topic […]


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Contractors  / Growth Strategies  / Marketing  / Sales Channel
Reactivating Customers
David Gordon Posted On September 20, 2012


Yesterday FedEx lowered its 2013 GDP forecast to 1.9%, down from 2.4%.  It doesn’t sound like much until you realize that it is a 21% decline!  Pretty much a stagnant market.  And while this may not correlate directly to your […]


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Branding  / eMarketing  / Marketing  / Research Reports  / Technology
The E / Digital Marketing Distribution Craze
David Gordon Posted On September 18, 2012


Recently I’ve talked to a number of distributors who only want to talk about their desire (they say “need”) to develop a social marketing initiative and/or an app.  The sense is that since others have apps, they need one; since […]


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