The art of reaching new customers is a challenge for many distributors. Frequently I hear we know everyone in the market we’re doing business with everyone we want to we know who pays their bills they are not our type […]
When you see this ad, what do you think? Grainger and GE Lighting ran this ad in the March issue of Purchasing. Some things to ponder … What are you doing to reach your end-customer (the one who writes the check […]
In talking to distributors and manufacturers, business in the electrical industry remains tough with many “cautiously optimistic”. Challenges range from uncertainty created by the media continual harping on negativity (BP spill, North Korea, euro problems, Israel and the Gaza strip […]
Several months back we noted with interest that “Too Big to Fail Banks” were getting taxpayer cash infusions. Still they don’t loan money for all sorts of reasons. But in the W.S.J. article “U.S.Firms Build up Record Cash Piles” written […]
Does the downturn leave you thinking you have to scale the Alps for a come back? Maybe and then maybe not! Change is in the air both at inventory levels and the way product is being sold. This is about […]
As an industry we lament the fact that we rarely higher people from outside the industry let alone are afraid to “grow our own” people in fear that someone else will hire them. One company that is not afraid to […]
The energy efficiency topic, and opportunity, is never far when discussing the economy and the electrical industry. And the news, and outreach endeavors by distributors and manufacturers, continues. In some instances it is about identifying ways to generate revenue, in […]
Over the past few days we’ve made some enhancements to ElectricalTrends. We’ve Added functionality on the home page so you can see the most recent comments Courtesy of Egret Consulting, we’ve added a number of new career openings on the […]
Interested in what contractors are thinking throughout the country? What market segments do they think will grow? What product applications represent opportunity? What other product categories should distributors carry? This and more is available in our 2010 Contractor Insights Report […]
On this Memorial Day weekend we wanted to wish you: An enjoyable weekend with friends and family A safe weekend, especially if you are traveling A scrumptious barbeque on Monday (isn’t that the American pastime?) Welcome to in the informal […]
David Gordon
Channel Marketing Group
919-488-8635
