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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




eBusiness  / Growth Strategies  / Marketing  / Technology
Grainger Prepares for New Website
David Gordon Posted On August 12, 2009


Grainger continues to invest in its website as it prepares to introduce its latest iteration.We recently received an email announcing that the new site will be “up and running” in the next few weeks. The site will feature: Improved searching […]


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Growth Strategies  / Marketing  / Pricing  / Profitability
Where Have All The Flowers Gone?
David Gordon Posted On August 5, 2009


48 years ago, Pete Seeger wrote a song that is making a comeback in the electrical industry. While he called his song “Where Have All The Flowers Gone?”, in the electrical industry we might call this “Where Have All The […]


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Growth Strategies  / Marketing  / Pricing  / Profitability
Price Dividing Winners and Losers?
David Gordon Posted On July 30, 2009


Consider these comments from senior managers. Do they sound familiar or are reminiscent of your market? “efforts to use limited discounts to lure customers to full-priced items don’t work” “aggressively marketed price reductions help keep sales momentum” “shoppers have been […]


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Channel Strategies  / Growth Strategies
Manufacturer Networking Opportunity
David Gordon Posted On July 27, 2009


A little unabashed advertising (after all, we need to pay for the blog!!)With only 5 months remaining in the year (and about 30 days till the end of the summer), many manufacturers are beginning to think about their 2010 planning.2009 […]


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Growth Strategies  / Industry Consolidation
Industry Roundup On Recent Happenings
David Gordon Posted On July 23, 2009


Some interesting information has been shared by public companies over the past couple of days as well as some construction forecast information. Hubbell purchased Burndy this week, netting itself a $225M company for $360M. On the surface this appears to […]


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Associations  / Technology  / Training
T & T … Technology & Training
David Gordon Posted On July 22, 2009


Some thoughts regarding technology and training: Technology Did you see the e-newsletter last week from Trade Service? A year ago they parted company with IDEA and many questioned the move. Seems like it has worked out well for Trade Service […]


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People in the News
In Memoriam of an Industry Leader
David Gordon Posted On July 19, 2009


We wanted to share our respects on an industry stalwart and leader.As reported in last week’s issue of Electrical Wholesaling, Joe Frangipane, known to many as the VP Supplier Relations for IMARK, and before that a leader at WIED and […]


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Customer Segments  / Marketing  / Pricing  / Profitability
Do You Suffer from PMS?
David Gordon Posted On July 17, 2009


No, we’re not being sexist! This was a term that a client used recently to describe today’s sales environment: PanicModeSelling Throughout their marketplace they are seeing distributors quoting projects at minimal margins and manufacturers providing pricing that is below what […]


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Associations  / Channel Strategies  / Growth Strategies  / Productivity  / Profitability
PAR for the course as margins, and profit, race downhill
David Gordon Posted On July 14, 2009


We’ve been talking with distributors the last couple of weeks and a common refrain is the lack of profitability in much of their businesses. Many are attributing this to marketplace pricing strategies and some distributors’ desire to take share based […]


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Channel Strategies  / Growth Strategies  / Lighting  / Lighting2  / Pricing
The World of Lighting
David Gordon Posted On July 8, 2009


Lately the lighting world has been in the news. Some recent articles of note: TCP has announced that it is going to offer its own branded line of CFLs, putting them in direcvt competition with the Big 3 for CFLs […]


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    Channel Marketing Group
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