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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Branding  / Customer Segments  / Growth Strategies  / Industry Consolidation  / Marketing
Southwire and Bussmann Commitment to Growth
David Gordon Posted On March 25, 2009


On November 9th we posted some thoughts entitled “Taking Advantage of a Downturn” where we quoted some research that proved that investing in sales and marketing during a downturn can enable a compaany to take share and grow their business. […]


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Advocacy  / People in the News  / Productivity  / Profitability
Employee Choice Down to 3
David Gordon Posted On March 19, 2009


A follow-up to last week’s posting on China’s Next Growth Strategy. According to yesterday’s Wall Street Journal entitled “Unionizing Fight Focuses on 3 States” , the Employee Free Choice Act may come down to three senators … Arlen Specter of […]


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Growth Strategies  / Pricing  / Profitability  / Sales Channel  / Supplier / Products
Is Price Ruling You?
David Gordon Posted On March 16, 2009


I was in the grocery store the other day picking up a few things and noticed that some of my wife’s selections were no longer being stocked. Instead, I noticed a significant increase in the visibility, and presumably SKUs, of […]


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Advocacy  / Associations  / Supplier / Products
China’s Next Growth Strategy … The Employee Free Choice Act
David Gordon Posted On March 10, 2009


On Monday, NAED forwarded members a message from the NAW regarding proposed legislation that could significantly impact manufacturers and distributors.Our “legislators” are getting ready to discuss the misnamed “Employee Free Choice Act”. According to the NAED email, “Under the proposed […]


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Pricing  / Productivity
Storm clouds gather for a perfect LIFO “Storm”.
David Gordon Posted On March 4, 2009


Many distributors and manufacturers dove of the cliff with the commodity price run up and plunge of 2008. In addition some saw the value of their inventory balloon as well as the number of units stocked were increased. To compound […]


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Associations  / Customer Segments  / eBusiness  / Growth Strategies  / Productivity
NAED SouthCentral Observations
David Gordon Posted On March 1, 2009


In the words of Electrical Marketing, “Not surprisingly, attendance is (was) down at the conference.” Overall, there were an estimated / registered 420 manufacturer and distributor attendees. About 60 distributors were represented. Observations from attendees was that cost-cutting probably was […]


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Associations  / Customer Segments  / Growth Strategies  / Profitability
NEMA Listens and Reaches Out to Smaller Members
David Gordon Posted On February 24, 2009


On Monday we presented at NEMA’s Small Manufacturer Forum, which was NEMA’s inaugural endeavor in serving this audience’s interest in small manufacturer networking. The event, according to all, was a resounding success.The quality of the speakers and the information communicated […]


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Customer Segments  / Growth Strategies  / Lighting  / Lighting2  / Marketing
Stimulus to Add Green to Electrical Industry?
David Gordon Posted On February 18, 2009


With the stimulus package passed and signed into law, the question for electrical distributors and manufacturers is “how to get your piece of the pie?” Regardless of your political affiliation or beliefs regarding the American Recovery and Reinvestment Act of […]


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Marketing  / Technology
Adding Technology to Electrical Marketing
David Gordon Posted On February 13, 2009


As an industry we’ve been reticent to deploy technology to driving sales revenue. While many use technology to streamline operations, not much has been done to support revenue generation. We’re seeing some signs that things are changing: Invoice marketing: Billtrust […]


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Advocacy  / Associations  / Growth Strategies
A-D Leads the Way with Advocacy
David Gordon Posted On February 10, 2009


Last week we posted an entry entitled “Influencing Direction to Create Industry Opportunities” and referenced the endeavors that NEMA is undertaking to influence the economic stimulus package and that NAW is doing to ensure the competitiveness of distributors.Bill Weisberg, CEO […]


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