It all revolves around planning.For years many distributor marketing initiatives were conceived “last minute” with the knowledge that they had access to manufacturer co-op funds. Many felt that these funds were an entitlement. Some enriched local premium companies with last […]
To make an understatement, we’re in challenging and yet exciting times. While most everyone is faced with economic challenges, the historical opportunities that may be created by the economy (stimulus package) as well as a new administration, represents exciting opportunities […]
While we didn’t attend the NAED Western Regional which just concluded in Palm Springs, we’ve spoken to a number of distributors and manufacturers to get their take on the proceedings.Based upon the feedback we received: The economy was the story. […]
And customers are asking for it, as this webinar from Purchasing magazine shows. Much is made in the industry about product attributes for data content and distributors discuss the need for content-rich data to power their e-stores as well as […]
The current economic environment is creating challenges for many distributors. The burst in commodity prices has significantly impacted distributor gross margins as they have rushed to move higher cost inventory. The financial effects of selling something for less than you […]
The year started off with a division of a national chain changing marketing groups. IMARK announced that USESI, a member of Equity/EDN, had joined the group. In case you are not familiar with USESI, they are the sister company to […]
Sorry haven’t been able to post some thoughts for the past couple of weeks. We’ve been traveling to clients and been in the midst of helping them launch 2009 strategies and adjust operations. We’ve picked up a number of “random” […]
Metrics help you analyze your business, set goals and benchmark yourself against others. Many like to consider industry benchmarks to determine their “success”. When you look at your 2008 information, beware. While your numbers may mirror the industry (and why […]
Over the past year, IDEA has used a quote that I wrote in its advertising. The quote was in a research paper Neil Gillespie and I wrote over 3 ½ years ago (May 2005) entitled “A Valuable IDEA”. The report, […]
Yesterday’s announcement from the National Bureau of Economic Research that the economy is in a recession wasn’t a surprise. Nor was the fact that the economy has been slowing since last December. While it may be surprising that December was […]
David Gordon
Channel Marketing Group
919-488-8635
