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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations
NAED Annual / Leadership Conference Feedback
David Gordon Posted On May 21, 2008


The past few days, about 800 individuals from the industry gathered in San Francisco for the NAED Executive Leadership Conference (formerly the NAED Annual). NAED claims that attendance was very strong based upon the number of companies that attended (with […]


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Industry Consolidation  / Lighting  / Lighting2
Turning Out the Lights At GE?
David Gordon Posted On May 14, 2008


We might be saying goodbye to GE in the electrical industry in the near future. Although the Appliance group is going first, could lamps be far behind? According to www.wsj.com today, “General Electric plans to start an auction for its […]


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Supplier / Products
Private Label Quietly Continues to Grow
David Gordon Posted On May 14, 2008


While not much has been publicly said about private labeling / corporate brands (one distributor’s euphemism for this sourcing strategy), a number of large, European-influenced companies continue to develop their product offerings. And with margins being squeezed, operating costs increasing […]


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Pricing
The Value of Contractor Change Orders
David Gordon Posted On May 10, 2008


A little levity for the weekend, and a comment on the value of change orders to contractors … where the real money is. It helps when the “normal” change order price differential is some 40 to 60% higher material cost […]


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Associations  / Channel Strategies  / Growth Strategies  / Marketing  / Productivity  / Profitability
The Times They May Be A’Changing
David Gordon Posted On May 5, 2008


Much has occurred over the past couple of months and many manufacturers and distributors have cut to the bone in an effort to preserve profitability. These cuts have focused on people, programs (in the case of manufacturers) and products (in […]


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Branding  / Marketing
Leading Electrical Ad Agencies
David Gordon Posted On May 1, 2008


BtoB magazine recently had a list of leading b-to-b ad agencies. Over 125 agencies were listed and we thought manufacturers could benefit by knowing some of the company that others keep. Our industry’s end-user marketing initiatives have a tendency to […]


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Pricing  / Supplier / Products
Private Label, Generics and the Games People Play
David Gordon Posted On April 29, 2008


Just some things we’re hearing in the marketplace that are doing a good job of eroding margin for many… While much has been discussed about private labeling and some chains continue to pursue this, some things to consider: HD Supply […]


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Pricing  / Supplier / Products
Trends in Metals
David Gordon Posted On April 23, 2008


We were reviewing Purchasing magazine this morning and noticed that there were a number of articles relating to various metals markets. With metals (copper, zinc, aluminum, steel) having significant impact on the electrical industry, we thought a recap and some […]


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Associations
EquityEDN Meeting – A Success
David Gordon Posted On April 21, 2008


This past week we attended the EquityEDN meeting in Atlanta and thought we share some observations. Almost 350 member attendees, representing 197 companies, attended the meeting. While we didn’t count the number of manufacturers, all on the EquityEDN list attended […]


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Customer Segments  / Marketing
Penetrating a Profitable Niche
David Gordon Posted On April 16, 2008


As we’ve mentioned, (article in EW) there are a number of niche applications that represent opportunity for distributors. With business slow, what better way to differentiate yourself than helping your contractors capture business (they need it) and to help end-users […]


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    Channel Marketing Group
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