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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




People in the News
Jason Stein to Lead Border States TechStack
David Gordon Posted On February 5, 2024

Jason Stein - Border States CIO

Okay, when did you last see a sales leader evolve to become a technology leader? Border States‘ Jason Stein is taking such a plunge, having been appointed CIO for the $4+ billion ESOP distributor. According to Border States’ press release: […]


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Growth Strategies  / Industry Consolidation  / More Insights  / Reps
JD Martin Expands
David Gordon Posted On January 30, 2024

Broomfield Lamb Holman

The month of January saw a few rep mergers / acquisitions announced that inevitably have enabled some to expand into new territories. Some have expanded their offering such as Visual Interest’s acquisition of Trifecta. Obviously lighting, or supply, is a […]


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Growth Strategies  / More Insights  / Pricing  / Profitability
As Sales Growth Recedes, The Role of Pricing
David Gordon Posted On January 28, 2024

Receding Tide and What Happens to Profits

Feedback from distributors at the NAED Eastern and the NAED Western forbode a challenging 2024. The vast majority are expecting “flat” or nominal organic growth. Trends I observed from those expecting “more” are one’s that are in the Southeast or […]


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Growth Strategies  / More Insights
Passion Powers, and Empowers, Leaders
David Gordon Posted On January 25, 2024

Passion Powers Empowers Leadership

Late last year Dr. Jeffrey Magee, a leading “leadership and marketing strategist”, who is conducting a demand generation workshop at next week’s NEMRA Conference, asked me to contribute an article to his publication, Professional Performance Magazine. I had recently been […]


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Growth Strategies  / Industry Outlook  / More Insights  / Renewables
Your Mail, Powered by Siemens, Rexel and Blink EVs
David Gordon Posted On January 25, 2024

USPS EV

Much is discussed regarding the EV market and many manufacturers are offering EV charging solutions. Government funding, coupled with automotive industry investments, is driving the EV industry. And while the government is providing business and consumer subsidies, states are investing […]


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Distributors  / eBusiness  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / More Insights  / Technology
NAED 2024 Western, Cold but Productive
David Gordon Posted On January 23, 2024

NAED 2024 Western

Cold weather couldn’t keep much of NAED’s Western Region from getting together last week in Austin, TX. Overall, about 650 people registered for the conference and many made it although there was weather in the central part of the country […]


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Growth Strategies  / Industry Consolidation  / More Insights  / Reps
Visual Interests Merges with Trifecta, Creates VI Supply
David Gordon Posted On January 23, 2024

Visual Interest

The lighting industry continues to evolve. Once the domain of the lighting agent, independent electrical manufacturers began to represent distributor-driven lighting lines a number of years ago. This was a benefit to electrical distributors who could then benefit from being […]


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Jobs
Help Current Train the Industry on Lighting
David Gordon Posted On January 23, 2024

Current Lighting

Is lighting “in your blood”? Do you like sharing knowledge with people? Being in the thick of industry discussions? Enjoy talking about the “technicality” of lighting and what drives the need for improved lighting? If you’re a “lighting junkie”, Current […]


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Contractors  / Customer Segments  / More Insights
Who is the Local CUSTOMER?
David Gordon Posted On January 17, 2024

Show Me the Money

While many distributors claim to be the customer because they send the money to the manufacturer, and in some cases make the brand decision of what is sold to “the customer”, logic says that the customer is the individual who […]


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More Insights  / Productivity  / Training
GRN Coastal – Helping The Industry With Talent
David Gordon Posted On January 14, 2024

GRN Coast Recruiters

Every manufacturer, rep, and distributor leader knows, in their core, that the electrical industry is a people business. People do business with people. Further, it’s the people in your business who deliver the service (and products) that generate revenues. It’s […]


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  • David Gordon
    Channel Marketing Group
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