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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




eCommerce  / eMarketing  / More Insights  / Productivity  / Profitability  / Technology
Where will The Electrical Industry Lead AI or Will AI Lead the Electrical Industry?
David Gordon Posted On October 22, 2023

AI in the Electrical Industry

AI is being talked about by many in the industry. Every tech company now is using the term. It’s the “hot” word. Put AI next to anything and it will open the door to a conversation. All want to know […]


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Distributors  / Growth Strategies  / Manufacturers  / More Insights  / Profitability
Rebates … The Gift that Gives
David Gordon Posted On October 17, 2023


Mention rebates to distributors and manufacturers and you’re sure to have an interesting conversation. Manufacturer Views on Rebates Manufacturers question their efficacy in driving incremental sales, express frustration in their lack of behavioral modification of distributor field personnel (branch managers, […]


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Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
Green Mountain Moves Into Massachusetts
David Gordon Posted On October 17, 2023

Electrical Distributor Deals

Green Mountain Electric Supply continues it’s dual growth strategy of organic and via acquisition. The company has now moved into Massachusetts with its eighth acquisition in less than three years. Earlier this week the company announced the acquisition of Atlantic […]


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Manufacturers  / People in the News  / Reps
ASA Electrical Solutions is Growing – Adds 2 & New Line
David Gordon Posted On October 17, 2023

ASA Electrical Solutions

ASA Electrical Sales, a leading independent electrical representative and NEMRA member covering Wyoming, Colorado, Arizona, New Mexico, Nevada, southern California and northern California is growing. The agency recently hired two new salespeople: Kyle Emge will be providing additional coverage in […]


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Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
Schaedler Yesco & FSG Announce Acquisitions
David Gordon Posted On October 9, 2023

Electrical Distributor Deals

Q4 started with a bang with two more electrical distribution acquisitions being announced. Schaedler Yesco announced that they have acquired Clarion Electric, a two branch Eaton distributor in Northwest Pennsylvania. Schaedler Yesco now has 29 locations. And last week Facility […]


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Lighting  / More Insights  / Research Reports
Sluggish Pulse of Lighting in Q3; Acuity Reports
David Gordon Posted On October 6, 2023

Q4 Pulse of Lighting Survey

Our Q3 Pulse of Lighting survey revealed a continued sluggishness in the US lighting market, barely showing positive on a national basis. With almost 200 members of the industry reporting, A slowdown from Q2, but still overall positive although over […]


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Branding  / Distributors  / Industry Consolidation  / Marketing Groups  / More Insights
Sonepar’s Quest for $1 billion per OpCo
David Gordon Posted On October 4, 2023

Sonepar USA

Within the past couple of year’s Sonepar USA set an objective of $1 billion per OpCo (operating company). Whether the goal came from corporate or from US headquarters, the company is well on its way to achieving its goal in […]


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Advocacy  / Distributors  / More Insights
CED Helps Make Maui Strong
David Gordon Posted On September 28, 2023

CED Donation Maui Strong

CED, one of the industry’s largest electrical distributors and probably Hawaii’s largest distributor with 5 locations in the state, two of which are in Maui, is giving back. According to a note from CED: “On August 8, 2023, a devastating […]


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Industry Outlook  / Lighting  / Manufacturers  / More Insights
Current Shares Lighting Trends
David Gordon Posted On September 25, 2023


Recently US Lighting Trends, a collaboration between Channel Marketing Group and Kerrwil Media Group, connected with Clayton Smith (Director of National Distribution) Carla Bukalski, (Director of Industry Insights & Events) and David Kelley (Director of Specifications and Controls Sales) from […]


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Channel Strategies  / Manufacturers  / More Insights  / Reps  / Sales Channel
Many Q3 Rep Line Changes … Why?
David Gordon Posted On September 22, 2023

Manufacturer Rep

The past quarter has been an interesting time for the rep / lighting agent community with a number of significant changes occurring. The question becomes, “why?” While changes on the lighting side of the business seem to be perpetual and […]


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    Channel Marketing Group
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