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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / eBusiness  / eCommerce  / eMarketing  / More Insights  / Technology
The State of Electrical Distribution eCommerce, and the Opportunity
David Gordon Posted On August 25, 2023

Electrical Distributor eCommerce

E-commerce,  defined as “website ordering,  continues to be low for electrical distributors according to the NAED 2022 PAR report but by no means does this diminish the importance of distributor websites. According to the PAR report, which aggregated information from […]


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eBusiness  / eCommerce  / eMarketing  / Research Reports  / Technology
Winning the Product Data Revolution – Webinar Recap
David Gordon Posted On August 21, 2023

Trimble DDS Product Data Workflow

In June ElectricalTrends hosted a webinar introducing the Trimble / Distributor Data Solutions (DDS) collaboration. The two companies shared what they are seeing in the construction trades and how data is being used, and will be used, to help companies […]


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Contractors  / Distributors  / Growth Strategies  / Marketing  / More Insights
What Defines Contractor Loyalty to Distributors?
David Gordon Posted On August 16, 2023


In a “down” market, are contractors loyal? And the definition of “down” depends upon where you are and what you compare against. Versus the “go-go” days of the past year? Yes, then many are down, or not having the same […]


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Industry Consolidation  / More Insights
Border States Expands in Southeast
David Gordon Posted On August 13, 2023

Border States Branch Coverage

Last week, while reporting on Forward Solutions’ acquisition of ElectroRep and R/B Sales Corp we heard of the pending news of a Southeast electrical distributor On Friday, Border States confirmed that it acquired Sequel Electric. This is the second electrical […]


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Lighting  / More Insights  / Technology
Are Distributors Prepared for the Future of Lighting?
David Gordon Posted On August 13, 2023

Mark Lien

There was an interesting article in last week’s US Lighting Trends, a joint service of Channel Marketing Group and Kerrwil Publication regarding the future of lighting. Linda Longo of US Lighting Trends interviewed Mark Lien. Mark has more accreditations behind […]


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Associations  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / More Insights  / Reps  / Sales Channel
ElectroRep, R/B Sales Join with Forward Solutions
David Gordon Posted On August 9, 2023

Electrical Mergers Acquisitions

Summer is seemingly less busy for acquisitions. During Q2 we had eight distributor acquisitions. Last month Graybar acquired Shepherd Electric and this month started with two independent electrical manufacturer representatives being acquired by a firm owned / backed by a […]


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More Insights  / Productivity  / Profitability  / Technology
ChatGPT, AI, Office, Teams and More Technology to Power Your Business
David Gordon Posted On August 6, 2023

Poolside Chat Microsoft

Within distribution there is a continuous, and increasing, call for distributors, manufacturers, and manufacturer representatives to “invest in technology.” And I would presume that companies are spending more on technology / digitalization than ever before. It may not show up […]


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Growth Strategies  / Industry News  / More Insights  / Reps
Yanow Expands to New York
David Gordon Posted On August 6, 2023

Yanow Expands to New York

Yanow Inc., a leading electrical manufacturers’ representative, serving the six New England states, and celebrating its 75th anniversary, is undertaking expansion. The agency recently announced that it now serves New York State, representing the following manufacturers: The following Atkore Brands […]


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Reps
Halco Appoints Two Reps in Southeast
David Gordon Posted On August 6, 2023

Halco Lighting

Halco Lighting, a lighting solutions manufacturer with a broad offering including energy-efficient lamps, ballasts, and lighting fixtures, is proud to announce that they have signed two new electrical manufacturer representatives to support their sales initiatives in the southeast.   To […]


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Distributors  / eBusiness  / Logistics  / More Insights  / Productivity  / Technology
Artificial Intelligence (AI): Could it Help Your Warehouse?
David Gordon Posted On July 31, 2023

AI in Warehouse

The technology topic of the year has been, and will continue to be, AI. In reality, much of AI is really ML (machine learning) but it’s not as “sexy” to talk about data being built into algorithms, to mine data […]


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    Channel Marketing Group
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