Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Distributors  / eCommerce  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights
2020 Winding Down, ElectricalTrends’ Top 10
David Gordon Posted On December 29, 2020

Happy New Year's from Channel Marketing Group

2020 is winding down and we’d like to thank you for your readership of ElectricalTrends. This year we had over 113,000 page views, which represented a 10% increase over 2019. Lots of different topics were covered through over 90 new […]


Continue Reading
2
0

Associations  / Growth Strategies  / Industry Outlook  / More Insights  / Profitability
Learning from 2020
David Gordon Posted On December 27, 2020


Twas the night after Christmas and all was a hush. Dinner clean-up was easier and there wasn’t a rush. While Corona entered 2020 with a rush, its everlasting impact cannot be crushed with a Mexican flush of the same name […]


Continue Reading
0
0

eBusiness  / eCommerce  / eMarketing  / Growth Strategies  / Industrial Market  / More Insights  / Technology
eCommerce, yes, it is here to stay
David Gordon Posted On December 21, 2020

eCommerce in Electrical Distribution

Yes, I know, it is not a revelation that it is no longer a fad. Just check your front door. Something is keeping FedEx, UPS, and USPS very busy this year. While eCommerce was trending to become more integrated into […]


Continue Reading
1
2

Associations  / More Insights  / Reps  / Sales Channel
NEMRA Goes Big with 2021 Annual Meeting; Fights for PPP Deductions
David Gordon Posted On December 14, 2020

NEMRA 2021 Conference

With the dramatic surge in COVID, last month NEMRA pivoted from its planned, 2021 face-to-face annual meeting planned for Orlando (that already had over 500 registrants), to a virtual conference. And unlike conferences in every industry that seem to reduce […]


Continue Reading
2
0

People in the News
Erickson to Bring Transformation to Crescent
David Gordon Posted On December 14, 2020

Seth Erickson

Crescent Electric announced that Seth Erickson has joined the company as Chief Transformation Officer. According to the press release as part of his role, Seth will oversee a number of strategic teams and initiatives, including eCommerce, IT, Marketing, Business Process […]


Continue Reading
0
0

Industry Consolidation  / People in the News
Konnerth Retires From Egret Consulting
David Gordon Posted On December 14, 2020

Ted Konnerth Retires

Ted Konnerth, an industry stalwart for many a year, has decided to retire from recruiting to focus full-time in supporting distributors and manufacturers in the areas of mergers and acquisitions. According to Egret Consulting, the electrical and lighting industry recruitment […]


Continue Reading
0
2

Lighting  / More Insights  / People in the News
Rexel Seeks to Be More Connected in Northeast
David Gordon Posted On December 14, 2020

Rexel Market Update

In an effort to strengthen its New England business, and be more connected to the customer base, Rexel announced two initiatives. Zone Management Model Rexel USA Northeast has announced a shift to a Zone Model structure for its New England Rexel and […]


Continue Reading
0
0

Branding  / Distributors  / More Insights  / Profitability
Schaedler YESCO Culture Creates Happy Workplace
David Gordon Posted On December 7, 2020


You may remember the famous Philip Drucker phrase “culture eats strategy for breakfast”? You’ve also heard that people leave bosses. Further, bosses are the ones that drive the culture of a company. So, if you want the best people, you […]


Continue Reading
2
1

Lighting  / More Insights
Q4 Pulse of Lighting & 2021 Outlook
David Gordon Posted On December 7, 2020


With COVID rampaging across the country, infections and hospitalizations up, leading distributors are reporting they are dealing with staffing disruptions and that business activity is good, which hopefully is good for the lighting market. In a year when in April […]


Continue Reading
0
0

Contractors  / eMarketing  / Manufacturers  / Marketing  / Sales Channel  / Technology
Data Analytics – from Search to Project and Sales
David Gordon Posted On December 3, 2020


Data analytics. It’s a frequently used term that requires much more than sales information. You’ve heard that the world is awash in data and that every business needs to collect data, manage data, analyze data, be involved in data analytics […]


Continue Reading
0
0