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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / eBusiness  / eCommerce  / Growth Strategies  / Industry Outlook  / More Insights
Home Depot and WESCO … Yes there are Commonalities
David Gordon Posted On March 8, 2021

Home Depot WESCO Commonalities

Ever think that there could be commonalities between Home Depot and WESCO? Recently Home Depot and WESCO released their 2020 10-K’s and/or participated in an Investor Conference so ElectricalTrends decided it may be interesting to take a read through to […]


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Distributors  / Industry Outlook  / Logistics  / More Insights  / Pricing  / Productivity  / Profitability
Preventing Profit From Going Down the Drain
David Gordon Posted On March 2, 2021

Profit Pennies Drain Gross Margin

In an industry where profit is defined as pennies, adding pennies to the bottom line makes the difference between a net loss, an average year or being a top performer, the issues we raised earlier in the week that can […]


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Manufacturers  / Supplier / Products
L.H. Dottie Reveals New Website
David Gordon Posted On March 2, 2021

L.H.Dottie

From a press releasse shared by LH Dottie … Since 1965 the L.H. Dottie Company has been providing industry leading solutions to the Electrical, Plumbing, HVAC, and Security & Low Voltage industries. They operate in a state-of-the-art distribution center and […]


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Industry News  / Industry Outlook  / More Insights  / Pricing  / Profitability  / Renewables
Rising Metal Prices … the Why and Possible Consequences
David Gordon Posted On February 28, 2021

Rising Metal Prices

The year has started with seemingly every manufacturer raising prices due to meta pricing. There is a myriad of reasons ranging from a strong residential market to COVID affecting mines and transportation; from production shortfalls to China’s consumption; from the […]


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Productivity  / Supplier / Products
4″ Square Boxes with Metal Stud Bracket
David Gordon Posted On February 28, 2021

Topaz 4" Square Boxes Metal Stud Bracket

Need 4″ square boxes for a metal studs? Want to install them quickly and be able to ensure the necessary alignment? Topaz has your customers covered. Topaz continues to expand their line of steel boxes with the addition of 4” […]


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More Insights  / Productivity  / Profitability  / Technology
Graybar Realizes Inventory Gains with GAINSystems
David Gordon Posted On February 26, 2021

GAINSystem Inventory Optimization

Inventory and people are a distributors largest investment. Finding a way to improve the productivity of both is key to improved sales and net profitability. With rising inventory valuations due to commodity price increases and recognizing that the pandemic may […]


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Channel Strategies  / Customer Segments  / Distributors  / eCommerce  / Marketing Groups  / More Insights  / Sales Channel
Turtle & Hughes Leverages eCommerce for Healthcare Sales
David Gordon Posted On February 26, 2021

Leverage eCommerce Healthcare

Turtle & Hughes, the 15th largest electrical distributor according to Electrical Wholesaling, is leveraging its eCommerce reach to solicit business in the healthcare market. According to a recent press release, the company has joined Premier, a healthcare purchasing organization as […]


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Channel Strategies  / eBusiness  / Industry News  / Industry Outlook  / More Insights  / Sales Channel
Home Depot Delivers for the Year … and For Pros
David Gordon Posted On February 23, 2021

Home Depot Delivers

Home Depot shared its fourth quarter earnings report today. Overall, they ended the year hitting it out of the park. While they obviously benefited from COVID and the “stay at home” and building boom, they also reaped the rewards of […]


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Marketing  / More Insights  / People in the News  / Training
Ken Cain Joins Channel Marketing Group
David Gordon Posted On February 23, 2021

Ken Cain - Channel Marketing Group

Ken Cain, recently retired Vice President of Marketing for Capital Electric Supply (a Sonepar company) for the past sixteen years and previously Vice President of Marketing for Rexel and Vice President of Marketing for Branch Electric before it was purchased […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Manufacturers  / More Insights  / Sales Channel
7 Industry Highlights
David Gordon Posted On February 18, 2021

7 Highlights

The year has started at a torrid pace but there have been some highlights relating to acquisitions, sales models, strategic relationships, POS, ETIM and more. With COVID driving everyone to online planning it seems like there everyone is on a […]


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