Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Contractors  / Customer Segments  / Distributors  / eCommerce  / Growth Strategies  / Industry Consolidation  / More Insights
HD Supply Goes Home
David Gordon Posted On November 16, 2020

Home Depot Acquires HD Supply

The major story in the distribution industry yesterday was Home Depot acquiring HD Supply. While many electrical distributors may wonder “why the coverage” as “we don’t compete with them”, the reality is that Home Depot and HD Supply are competing […]


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Manufacturers  / More Insights  / Sales Channel
Will Fear of Wall Street Impact Manufacturer Sales Organizations?
David Gordon Posted On November 9, 2020

Manufacturer Fear of Wall Street

COVID changed every manufacturer’s sales budgets in April. Aside from top line revenue and maybe salaries (due to employment reduction), the one expense line that may have changed the most is travel and entertainment. The spender of these … sales […]


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Customer Segments  / Distributors  / Industry Outlook  / More Insights  / Profitability
Graybar and WESCO Report 2020 Q3 Results
David Gordon Posted On November 9, 2020

Earnings Reports

As expected, WESCO and Graybar reported bounce back Q3 quarters as the industry rebounded from a dismal COVID-driven Q2. The two companies, however, portray different stories based upon their customer mix, hence sharing some insights into the construction market (Graybar) […]


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Customer Segments  / Industry News  / Industry Outlook  / Lighting  / More Insights
Schneider and Signify Register Improvement in Q3
David Gordon Posted On November 5, 2020

Earnings Reports

Continuing with manufacturer quarterly reviews to share marketplace insights, Schneider and Signify recently shared results. Schneider Electric Globally sales were up 1.3% For the quarter, North America, which is 29% of Schneider’s business, was down 7% North America shifted to […]


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Distributors  / eCommerce  / Manufacturers  / More Insights
Manufacturers Integrate with Distributor eCommerce Offerings
David Gordon Posted On November 5, 2020


Manufacturers are actively inquiring about distributor investment in eCommerce. Some are being proactive and offering resources to their distributors. Festo, a supplier of process control and factory automation solutions, who typically partners with automation distributors, recently developed a collaboration with […]


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Customer Segments  / Distributors  / eBusiness  / Growth Strategies  / Industry Outlook  / More Insights
Grainger and Rexel Share Q3 Results
David Gordon Posted On November 3, 2020

Market Update

Recently both Grainger and Rexel shared their Q3 performance. While both experienced growth in Q3 Grainger’s diversification and ability to benefit from the pandemic, as well as its multi-faceted eCommerce offering, continued power performance. The following are insights from their […]


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Advocacy  / Branding  / More Insights
Welcome to the New ElectricalTrends
David Gordon Posted On November 3, 2020

New ElectricalTrends

Welcome to the new ElectricalTrends. We’ve redesigned the site with the goals of: Making it easier to read Bringing more content to you on the home page and Providing more informational opportunities In this new version you’ll see: A section […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Industry Outlook  / Lighting  / Manufacturers  / More Insights  / Pricing
Acuity Down 5%; Competing Strategically on Price
David Gordon Posted On October 12, 2020

Acuity Earnings Update

Last week Acuity shared its Q4 performance, which also coincided with the end of their fiscal year.  While the headline number was a decrease of only 5%, that’s an aggregate. Looking at the details is of greater interest to those […]


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Channel Strategies  / Distributors  / Industry Consolidation  / Industry Outlook  / More Insights  / Reps
My Podcast with Jason Bader
David Gordon Posted On October 9, 2020


Recently I had the honor to be interviewed by Jason Bader of The DistributionTeam for his 50th podcast Distribution Talk. Our conversation, which you can listen to here, was wide-ranging. We touched on: Acquisitions Customer loyalty programs The role of […]


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Manufacturers  / More Insights  / People in the News  / Reps  / Sales Channel
New Century Sales Expands, Takes nVent to Kentucky
David Gordon Posted On October 8, 2020

New Century Sales

New Century Sales, a leading Indiana manufacturer representative with key lines such as Southwire, Rab, the nVent Erico package, Littelfuse, Light Efficient Design, Appleton and more is expanding into Kentucky. It’s first line in this new market, is, according to […]


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