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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Customer Segments  / Distributors  / eCommerce  / Growth Strategies  / More Insights
Creating lemonade at Institutions
David Gordon Posted On September 25, 2020

MRO Electrical

What do market segments such as government, universities / higher education, life sciences, government / municipalities, sports teams, hospitals, agriculture have in common? While most are considered “institutions”, they all are significant users of eProcurement / punchouts as part of […]


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Growth Strategies  / Industry Outlook  / More Insights
What Lies Ahead in Q4 and 2021?
David Gordon Posted On September 21, 2020

Unknown Future What Lies Ahead

While the future is unknown and no one knows what lies ahead, hopefully the momentum generated in Q3 can continue, at least to some degree. It’s hard to believe that Q2 was only 90 days ago. Seems like ages but […]


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People in the News
Channel Marketing Group Expands; Calabro Joins
David Gordon Posted On September 21, 2020

Chris Calabro

Chris Calabro, a 30+ year veteran of the electrical, HVAC and Fire Safety industries, joins Channel Marketing Group as a Vice President. Chris will be supporting clients in the electrical, plumbing, HVAC, and fire safety industries. Calabro started in electrical […]


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Distributors  / Industrial Market  / Industry Outlook  / More Insights
A Glimpse of Q3? WESCO’s Perspective
David Gordon Posted On September 17, 2020

Quarterly Performance

As Q3 comes to a close, feedback from distributors and manufacturers is that the quarter has been a financial godsend. Needless to say, it had to be better than Q2.  The disastrous April is quickly falling into the rear view […]


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Advocacy  / Associations  / eCommerce  / Industry Outlook  / Technology
An Intro to ETIM North America at eBiz
David Gordon Posted On September 17, 2020

ETIM North America at IDEA's eBiz

If you’re not familiar with ETIM North America and are a manufacturer or a distributor who recognizes that eCommerce, and eBusiness, is part of your future, you need to attend this session at next week’s eBiz.  The session is titled […]


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Growth Strategies  / Lighting  / More Insights
Q3 Pulse of Lighting – How’s Your Lighting Business?
David Gordon Posted On September 13, 2020

Q3 2020 Pulse of Lighting Report

The end of Q3 will shortly be here so its time for our Q3 Pulse of Lighting survey to get a sense of the lighting market.  Q3 Observations Q3 has represented a rebound month for many.: It continued to be […]


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Distributors  / People in the News
Esce to Lead Capital Electric
David Gordon Posted On September 13, 2020

Esce to Lead Sonepar's Capital Electric

Congratulations to Andrew (Drew) Esce, formerly of City Electric in Syracuse on becoming president of Capital Electric, a Sonepar operating company. According to a Sonepar press release: “Sonepar USA, a subsidiary of the privately held Sonepar Group, announced today that […]


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Associations  / More Insights  / Reps  / Sales Channel  / Training
NEMRA Helps Reps Train for the Future
David Gordon Posted On August 31, 2020

NEMRA Online Training University

Earlier this year NEMRA launched its Rep of the Future report which highlighted industry changes that are / expected to occur over the next five years and the traits that reps will need going forward. And recent conversations with reps […]


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Marketing Groups  / More Insights  / People in the News
Changing of the Guard at AD
David Gordon Posted On August 27, 2020

AD

It’s been said that the electrical industry is a small world and you never know when things come back around. With all the “craziness” going on this year, the marketing groups (AD and IMARK) are doing their part to contribute […]


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Growth Strategies  / More Insights  / Reps  / Sales Channel  / Training
Salespeople in Lockdown Could Cost You Share
David Gordon Posted On August 24, 2020

The Show Business Must Go On

Recently I visited a manufacturer rep client and spent time with their salespeople. As typically goes, the conversation “wanders” into what they are observing in the marketplace (the benefit of F2F meetings!). The salespeople I was talking to have been […]


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    Channel Marketing Group
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