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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / Distributors  / More Insights  / People in the News
Clarence Martin passes away
David Gordon Posted On January 17, 2020

Clarence Martin

Last week the industry lost someone universally considered “a good man.”  Clarence Martin, CFO and CEO of State Electric passed away.  He would have been 81 next month. I had the privilege of knowing Clarence for the past 18 years, […]


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Channel Strategies  / Customer Segments  / Distributors  / Industry Consolidation  / Industry Outlook  / Lighting  / Manufacturers  / More Insights  / People in the News
Acuity Report Disappoints; Leadership Changes
David Gordon Posted On January 14, 2020

Acuity Earnings Update

Acuity reported its 2020 Q1 / 2019 Q4 performance last week and reported a XX% sales decline of which their independent channel (C&I distributors) was down XX%.  The question then becomes, “As the industry’s largest US focused lighting manufacturer, is […]


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Advocacy  / Associations  / More Insights  / Productivity  / Profitability  / Reps  / Sales Channel  / Technology
POS Integral to Rep Commission Model
David Gordon Posted On January 10, 2020

Rep Compensation

Throughout the fall Channel Marketing Group surveyed NEMRA reps and also interviewed dozens of them on behalf of NEMRA for the upcoming Rep of the Future report, which will be unveiled at the upcoming NEMRA meeting.  While the objective of […]


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Growth Strategies  / Industry Consolidation  / Industry Outlook  / Lighting  / More Insights  / Profitability  / Reps  / Sales Channel
Happy New Year!
David Gordon Posted On January 5, 2020

Happy New Year 2020

Happy New Year! As we start the beginning of the first week of the year, and with everyone back, we wanted to take a moment to share our thanks and solicit your input. Thank you First, thank you for your […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry Outlook  / Lighting  / Manufacturers  / More Insights  / Supplier / Products
Q4 Closes Wild Lighting Year
David Gordon Posted On January 2, 2020

Q3 2020 Pulse of Lighting Report

The quarter is over and the year is done. And what a year it was in the lighting industry. It started with the threat of tariffs. Then IDEAL Industries purchased Cree Lighting, shocking the industry. Tariffs came in May and […]


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More Insights  / People in the News
Milbank upgrades regional roles to Directors of Sales
David Gordon Posted On January 2, 2020

Milbank

Milbank Manufacturing, a leading manufacturer of electrical products, is restructuring their sales organization to support the company’s long-term growth strategy. The following strategic moves and promotions are to be effective January 2, 2020: Milbank will operate with three regions in […]


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Distributors  / Industry Consolidation  / Manufacturers  / More Insights
Electrical Dealtime at Christmastime
David Gordon Posted On December 26, 2019

Dealtime

The holidays are over and its time for every retailer to put their remaining inventory on sale.  In the electrical industry it must be dealtime as “deals” were recently closed / are in discussions as a few acquisitions, or acquisition […]


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Channel Strategies  / Distributors  / Growth Strategies  / More Insights  / Pricing  / Productivity  / Profitability
SPAs – Is the Cat Chasing its Tail?
David Gordon Posted On December 18, 2019

SPA Cat chasing tail

In a market where most experience margin stagnation or margin erosion, strategies that can help improve profitability, potentially capture sales and as enhance / ensure quality processes, should be embraced. One of these strategies, which we’ve highlighted this fall, is […]


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Branding  / Customer Segments  / Growth Strategies  / Marketing  / More Insights  / Sales Channel
Wants and Needs
David Gordon Posted On December 17, 2019

Wants and Needs

You’ve heard the story, “there is a difference between wants and needs.”  For example, especially this time of year you hear one parent say to the other “the kids ‘want’ the latest and greatest electronic, but do they ‘need’ it?” […]


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Industry Outlook  / Lighting  / More Insights
Pulse of Lighting
David Gordon Posted On December 9, 2019

Q3 2020 Pulse of Lighting Report

2019 has been an interesting, and challenging, year for the lighting industry. And the fourth quarter hasn’t disappointed. The first half of the year was dominated with talk, and eventual implementation, of tariffs. While this may have helped mitigate the […]


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    Channel Marketing Group
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