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Author

Linda Longo

Linda Longo is the Director of Content Management for US Lighting Trends. She is an award-winning writer and editor covering the lighting market for 30+ years. She is an active member of the American Lighting Association (ALA), the Illuminating Engineering Society (IES), and WithIt, the Women's Leadership Development Network.




Supplier / Products
TS Conductor Receives New Funding, Plans U.S. Factory
Linda Longo Posted On November 16, 2021


November 16, 2021 TS Conductor Corp., a pioneer in high-efficiency conductors for electricity grids, has announced that Breakthrough Energy Ventures, National Grid Partners, and a subsidiary of NextEra Energy have joined Talkot and Hervé Touati in its oversubscribed Series A […]


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Growth Strategies  / Lighting  / Marketing  / Pricing  / Profitability  / Sales Channel
3 Tips for Growing Lighting Sales With Rebates in 2022
Linda Longo Posted On November 11, 2021


Randy Young, Marketing & Operations Manager for BriteSwitch – a New Jersey-based company that helps electrical distributors find, estimate, and file rebates for their customers – outlined several overlooked financial opportunities during a recent webinar. 1. Put a Rebate Estimate […]


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Channel Strategies  / Customer Segments  / Industry News  / Technology
Lutron & Kaleidescape Bet on Home Theater Growth
Linda Longo Posted On October 24, 2021


This partnership between a lighting and shade control company and a premium private cinema player provider elevates the home theater experience and indicates a rising trend. The popularity of designated home theaters has ebbed and flowed for decades as residential […]


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Distributors  / Growth Strategies  / Lighting  / More Insights
Now Is the Time to Check Rebates
Linda Longo Posted On October 18, 2021


October 11, 2021 The fall season heralds a return to everything Pumpkin Spice, but here’s what those autumn months provide for electrical contractors and distributors: a business opportunity they might not have realized existed. That’s right, football season is also […]


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Associations  / Lighting
LightFair Makes Changes to Exhibit Floor
Linda Longo Posted On October 12, 2021


For the annual conference and exhibition at the Javits Center in New York City this month, LightFair is enhancing its exhibit hall experience with 45+ events, including networking opportunities, categorized lighting pavilions, educational pavilion tours, and giveaways on each day […]


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Associations  / Distributors  / Growth Strategies  / Industry Outlook  / Lighting  / Lighting2  / More Insights
New Women-Owned Lighting Distributorship in Chicago
Linda Longo Posted On October 5, 2021


Edith Clarke earned her master’s degree in Electrical Engineering from Massachusetts Institute of Technology (MIT) in 1919, but she was unable to find work in that field until 1923, when she became the first woman employed as an electrical engineer […]


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Lighting
LightFair’s “Designery” to Present Sessions on Sex, Digital Tools & Communication
Linda Longo Posted On October 1, 2021


September 29, 2021 The LightFair Design Pavilion will return for this year’s event featuring decorative lighting exhibits and a new design theater – dubbed as the “Designery” – showcasing daily Design Synergist presentations hosted by industry-leading lighting designers, architects, specifiers, […]


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Contractors  / Industry News  / Industry Outlook  / More Insights  / Productivity
Helix Electric to Open Manufacturing Plant in Arizona
Linda Longo Posted On September 27, 2021


California-based Helix Electric has selected the city of Goodyear – less than 20 miles from Phoenix – as the site of its new 112,000-sq.-ft. facility for manufacturing and fabricating components for the electrical construction market. According to the Arizona Commerce […]


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Lighting
WAVE Electronics Adds GE Lighting’s CYNC™ Smart Home Family
Linda Longo Posted On September 23, 2021


WAVE Electronics and Savant Systems, Inc. are partnering to deliver CYNC™ smart home solutions to custom installation professionals, builders, and contractors at WAVE locations nationwide and through wave-electronics.com. “WAVE Electronics is a key strategic partner with a shared vision to […]


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Distributors  / Industry News
Arizona Company Pivots to Help Electrical Contractors
Linda Longo Posted On September 20, 2021


Tempe Trophy, an Arizona-based business specializing in engraving has come to the rescue of its local Tempe electrical and solar contractor customers by shifting its focus toward bolstering inventory levels of copper and electrical wire.     Citing the global shortages […]


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