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Author

Linda Longo

Linda Longo is the Director of Content Management for US Lighting Trends. She is an award-winning writer and editor covering the lighting market for 30+ years. She is an active member of the American Lighting Association (ALA), the Illuminating Engineering Society (IES), and WithIt, the Women's Leadership Development Network.




Associations  / Industry News  / Lighting  / Manufacturers  / More Insights  / People in the News  / Reps
New American Lighting Rep Organization, AAILA, Launches
Linda Longo Posted On December 22, 2021

AAILA

The saying, “Great minds think alike” could easily apply to two veteran commercial lighting reps who recently joined forces to create an organization serving their segment of the industry.  The American Association of Independent Lighting Agents (AAIILA)  officially launched last […]


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Lighting  / Training
LightFair Connect Conference Library Launches Dec 8
Linda Longo Posted On December 3, 2021


LightFair organizers have released a virtual, on-demand library of the conference sessions from LightFair 2021 under the name LightFair Connect. It will launch December 8 offering 27 sessions – with 32 available CEU credits – to continue the return of […]


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Research Reports
Demand for Electric Vehicles to Boost Growth of Silicon Carbide Market
Linda Longo Posted On November 21, 2021


The growth of the electric vehicle (EV) market is impacting many sectors of the economy. While it will drive the automotive industry as well as electrical generation, niche market such as lithium processing, battery generation and silicon carbide will also […]


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Supplier / Products
TS Conductor Receives New Funding, Plans U.S. Factory
Linda Longo Posted On November 16, 2021


November 16, 2021 TS Conductor Corp., a pioneer in high-efficiency conductors for electricity grids, has announced that Breakthrough Energy Ventures, National Grid Partners, and a subsidiary of NextEra Energy have joined Talkot and Hervé Touati in its oversubscribed Series A […]


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Growth Strategies  / Lighting  / Marketing  / Pricing  / Profitability  / Sales Channel
3 Tips for Growing Lighting Sales With Rebates in 2022
Linda Longo Posted On November 11, 2021


Randy Young, Marketing & Operations Manager for BriteSwitch – a New Jersey-based company that helps electrical distributors find, estimate, and file rebates for their customers – outlined several overlooked financial opportunities during a recent webinar. 1. Put a Rebate Estimate […]


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Channel Strategies  / Customer Segments  / Industry News  / Technology
Lutron & Kaleidescape Bet on Home Theater Growth
Linda Longo Posted On October 24, 2021


This partnership between a lighting and shade control company and a premium private cinema player provider elevates the home theater experience and indicates a rising trend. The popularity of designated home theaters has ebbed and flowed for decades as residential […]


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Distributors  / Growth Strategies  / Lighting  / More Insights
Now Is the Time to Check Rebates
Linda Longo Posted On October 18, 2021


October 11, 2021 The fall season heralds a return to everything Pumpkin Spice, but here’s what those autumn months provide for electrical contractors and distributors: a business opportunity they might not have realized existed. That’s right, football season is also […]


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Associations  / Lighting
LightFair Makes Changes to Exhibit Floor
Linda Longo Posted On October 12, 2021


For the annual conference and exhibition at the Javits Center in New York City this month, LightFair is enhancing its exhibit hall experience with 45+ events, including networking opportunities, categorized lighting pavilions, educational pavilion tours, and giveaways on each day […]


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Associations  / Distributors  / Growth Strategies  / Industry Outlook  / Lighting  / Lighting2  / More Insights
New Women-Owned Lighting Distributorship in Chicago
Linda Longo Posted On October 5, 2021


Edith Clarke earned her master’s degree in Electrical Engineering from Massachusetts Institute of Technology (MIT) in 1919, but she was unable to find work in that field until 1923, when she became the first woman employed as an electrical engineer […]


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Lighting
LightFair’s “Designery” to Present Sessions on Sex, Digital Tools & Communication
Linda Longo Posted On October 1, 2021


September 29, 2021 The LightFair Design Pavilion will return for this year’s event featuring decorative lighting exhibits and a new design theater – dubbed as the “Designery” – showcasing daily Design Synergist presentations hosted by industry-leading lighting designers, architects, specifiers, […]


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