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Mid-April COVID-19 Electrical Market Sentiment Report

David Gordon Posted On April 20, 2020

COVID 19 Electrical Market Sentiment Survey

COVID-19 continues to run rampant throughout the country. When we conducted our first Electrical Market Sentiment Report we went from zero to twenty-seven states under “shelter-in-place”. Our recently released second report, Mid-April COVID-19 Electrical Market Sentiment Report, which shares input […]

Advocacy / Associations / Branding / Channel Strategies / Customer Segments / Distributors / eMarketing / Growth Strategies / Industry Outlook / More Insights

COVID Content, Concepts & Comments

David Gordon Posted On April 17, 2020

COVID Content Concepts Comments for Electrical Industry

Have you felt “overwhelmed” with the amount of COVID-19 information that has been arriving in your mailbox the past couple of weeks? Rather than post this information regularly, hopefully curating it to identify some key content and sharing some concepts […]

Associations / eCommerce / Industry Outlook / More Insights / Productivity / Technology

Industry Leaders Join ETIM North America

David Gordon Posted On April 16, 2020

Companies large and small talk about eCommerce. Progressive firms are talking the concept of eCommerce and broadening it to digitalization and then considering “digital transformation”. Essentially “digital transformation” encompasses identifying the multitude of opportunities within an organization to automate processes […]

Associations / eCommerce / More Insights

NAED 2020 SouthCentral Report

David Gordon Posted On March 8, 2020

The NAED 2020 South Central, held a couple of weeks ago, introduced the industry to a new stop on our “tour”, Austin, Texas. While a new city, like all conferences, unfortunately didn’t get to see the city. Hotel was “okay” […]

Associations / eCommerce / More Insights / People in the News / Technology

Mary Shaw, Executive Director of ETIM North America

David Gordon Posted On March 3, 2020

Industry standards veteran Mary Shaw was introduced as the new Executive Director of ETIM North America. According to the press release, North American electrical industry veteran Mary Shaw has been announced as the executive director of ETIM North America, a […]

Associations / Distributors / eCommerce / Industry Outlook / More Insights / Productivity / Technology

Launch of ETIM North America to Support Electrical Industry Needs

David Gordon Posted On February 20, 2020

The web, and more importantly digitalization, is changing the way business is being done. Aside from eCommerce, digital initiatives are becoming embedded into business processes and communication methods. And it is going to go “deeper” with endeavors broadening into machine […]

Advocacy / Associations / Awards / Industry Outlook / More Insights / Reps / Sales Channel

NEMRA Powers Forward

David Gordon Posted On February 4, 2020

Last week’s NEMRA conference, where independent manufacturer representatives celebrated their 50th anniversary, brought together over 2000 manufacturer representatives and manufacturers to conduct the industry’s largest set of meetings. The theme of this year’s conference was “Powering a Smarter World, 50 […]

Associations / Channel Strategies / Customer Segments / Distributors / eCommerce / Growth Strategies / Industry Consolidation / Industry Outlook / Manufacturers / Marketing Groups / More Insights / Reps

2020 NAED Western Observations

David Gordon Posted On January 26, 2020

Last week’s NAED Western, held in Phoenix and attended by approximately 700 people, was a productive event according to many who attended the industry’s first conference of the year. For many, one of the takeaways was the amount of walking […]

Associations / Distributors / More Insights / People in the News

Clarence Martin passes away

David Gordon Posted On January 17, 2020

Last week the industry lost someone universally considered “a good man.” Clarence Martin, CFO and CEO of State Electric passed away. He would have been 81 next month. I had the privilege of knowing Clarence for the past 18 years, […]

Advocacy / Associations / More Insights / Productivity / Profitability / Reps / Sales Channel / Technology

POS Integral to Rep Commission Model

David Gordon Posted On January 10, 2020

Throughout the fall Channel Marketing Group surveyed NEMRA reps and also interviewed dozens of them on behalf of NEMRA for the upcoming Rep of the Future report, which will be unveiled at the upcoming NEMRA meeting. While the objective of […]