It’s tradeshow season. NECA. Electrical Association of Philadelphia’s Electric Expo. Distributor tradeshow. Lighting agency tradeshows. Being the first fall since COVID started and with everyone wanting more “customer engagement”, there seemingly are more tradeshows this year than ever. Which also […]
When talking to sales and marketing people and you ask “Are you a prospector” people, somewhat naturally think “sales prospecting. From a business perspective, there are at least four types of prospectors. There are: Sales Prospectors. These are “hunter-oriented” salespeople […]
Espen Technology announced it will feature its new and improved line of EV chargers at NALMCO’s 69th Annual Convention & Trade Show held October 16-19, 2022 in Glendale, Arizona. Espen will be exhibiting at the trade show in booth # […]
As the electrical industry bounced back from Covid, one of the things that many realized is that this is a relationship business AND contractors love to see product. Distributor and rep agencies quickly re-engaged with contractors (and some never lost […]
Our recent posting on digital transformation got me thinking about data. Quality, matching data is the foundation of a digital initiative as, after all, data is what gets transmitted. This is needed for ERP systems and websites. For most distributors, […]
June 13, 2022 The DesignLights Consortium (DLC) deadline is thisclose. On February 14, 2020 the DLC® released Technical Requirements V5.1, with a notice that April 15, 2022 would be the deadline to update V5.0 listed products to V5.1. Those who haven’t updated to […]
US Lighting Trends is pleased to be a LightFair 2022 Media Sponsor. In a short time (we launched in November) we now are reaching over 25,000 readers twice a month with information to assist in specifiers, contractors and the distribution […]
Last week the NAED National was held in Scottsdale for the first “face-to-face” conference in a few years and for those in the west, it was their first face-to-face in 3 years since Western was cancelled in January. The conference […]
The NEMRA POS Minimum Reporting Standards gained four more endorsements in the first quarter. Why? Because sharing this information, and compensating reps appropriately based upon it, is the right thing to do for everyone in the electrical distribution channel/ Again, […]
The recently signed Infrastructure bill’s wide scope provides ample opportunity for project work in the electrical industry. Peter Ferrell, Manager/Connectivity & Data Policy for the National Electrical Manufacturers Association (NEMA), detailed the benefits of the bill and announced the creation […]
David Gordon
Channel Marketing Group
919-488-8635
