Last month’s NAED Eastern brought an end to an era. NAED announced that this was the last NAED Eastern and the Eastern region will be merged with the NAED SouthCentral, hence the next regional endeavor for attending distributors will be […]
Last month’s NAED Eastern brought an end to an era. NAED announced that this was the last NAED Eastern and the Eastern region will be merged with the NAED SouthCentral, hence the next regional endeavor for attending distributors will be […]
ElectricalTrends, a service of Channel Marketing Group, is pleased to be a LEDucation media sponsor, along with our sister publication US Lighting Trends. LEDucation, as many know, is the lighting industry’s only annual lighting event. According to many it is […]
With the electrical industry being challenged with staffing at all levels, it’s important for electrical distributors and manufacturers to invest in those who desire to be part of the industry (apprentices) as these are tomorrow’s customers … either as installers […]
Earlier this month, along with about 10,000 of my friends and 2-3,000 electrical apprentices, I visited the Philadelphia Convention Center to attend the NECA Conference. While this annual event is designed to support electrical union contractors, it may evolve into […]
Distributor consolidation continues and may be ramping up to close the year strong with three more electrical distributors announcing deals. In the past week there were three deals announced. Sonepar (Viking) acquires Sunrise Electric The largest was Sonepar’s Viking Electric […]
Summer is seemingly less busy for acquisitions. During Q2 we had eight distributor acquisitions. Last month Graybar acquired Shepherd Electric and this month started with two independent electrical manufacturer representatives being acquired by a firm owned / backed by a […]
LightFair, which traditionally has been the lighting industry’s preeminent show, was held the same time as the NAED National. While I was not able to attend this year, Linda Longo, Executive Editor of US Lighting Trends, a service of Channel […]
Last week NAED held its National conference in Marco Island. Almost 500 people attended which made the conference seem “small” which may explain why people asked why the conference was held so late in May (although some mentioned they were […]
The feedback on my last article regarding why manufacturers seem to be converting their sales force more to include representatives, and what they were looking for in choosing a representative received significant enough feedback to suggest an article discussing the […]
Recognizing the economic importance of POS to independent electrical manufacturer representatives, both Crescent Electric, a leading national electrical distributor, and Cembre Americas, a manufacturer of cable glands, identification and labeling systems, connectors and more, have endorsed the NEMRA POS Minimum […]


David Gordon
Channel Marketing Group
919-488-8635