Okay, so I debated about writing this but I received a number of calls about the NAED Western from people who thought I was there. And calls from people who were there. All were asking for my observations from the […]
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Associations
1862. That’s a huge number. It’s the current (as of January 18) registration for the NEMRA Annual Conference. 1862 people (probably more) will descend upon Las Vegas on January 30th and occupy the Virgin Hotel (and some spillover hotels) till […]
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As I get ready to close out 2022 there is something I’ve been meaning to get to this month but continuously postponed due to client travel, family travel, keeping up with acquisition news, and client projects that needed to be […]
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Last week’s Electrical Association of Philadelphia’s (EAP) Electric Expo was another testament to “customer engagement and showing product” is important. The show, typically held every other year by EAP, generated over 3,000 registrations of which 2250 attended (75% “show up” […]
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Last week NECA held the electrical distribution industry’s largest conference of the year, the result of the convergence of contractors and manufacturers in Austin, TX. There were over 300 manufacturer, distributor, and software company booths in the Exhibit Hall. This […]
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It’s tradeshow season. NECA. Electrical Association of Philadelphia’s Electric Expo. Distributor tradeshow. Lighting agency tradeshows. Being the first fall since COVID started and with everyone wanting more “customer engagement”, there seemingly are more tradeshows this year than ever. Which also […]
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Technology
Are You a Prospector?
When talking to sales and marketing people and you ask “Are you a prospector” people, somewhat naturally think “sales prospecting. From a business perspective, there are at least four types of prospectors. There are: Sales Prospectors. These are “hunter-oriented” salespeople […]
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Espen Technology announced it will feature its new and improved line of EV chargers at NALMCO’s 69th Annual Convention & Trade Show held October 16-19, 2022 in Glendale, Arizona. Espen will be exhibiting at the trade show in booth # […]
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As the electrical industry bounced back from Covid, one of the things that many realized is that this is a relationship business AND contractors love to see product. Distributor and rep agencies quickly re-engaged with contractors (and some never lost […]
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Our recent posting on digital transformation got me thinking about data. Quality, matching data is the foundation of a digital initiative as, after all, data is what gets transmitted. This is needed for ERP systems and websites. For most distributors, […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
