Branding Archives

Branding / Channel Strategies / Industry Consolidation / Manufacturers / Marketing Groups / More Insights

GE and ABB – A Done Deal Yet? Almost

David Gordon Posted On September 24, 2017

Last week Bloomberg News reported that their sources are saying that ABB will be acquiring GE Industrial Solutions. This seemed to corroborate what was posted by readers on ElectricalTrends’ two stories (GE and ABB … Doing the Tango, GE Industrial […]

Branding / eBusiness / eMarketing / More Insights / People in the News

ElectricSmarts hires Werthman as Director of Sales & Marketing

David Gordon Posted On September 24, 2017

“ElectricSmarts is pleased to announce that Paul Werthman has joined its team and has been appointed Director of Sales & Marketing. Paul is a seasoned industry veteran who began his career with Graybar and subsequently became a National Marketing Executive […]

Branding / Contractors / Customer Segments / Growth Strategies / Marketing / More Insights / Supplier / Products

Eaton’s Whole Home

David Gordon Posted On June 26, 2017

This week’s PCBC show, a residential builder show in California that used to be called the Pacific Coast Builder Conference, has an exhibit by Eaton that pulls together three of the company’s divisions and shows the potential that builders can […]

Branding / Marketing / More Insights / Reps

Electing to Market Through Video

David Gordon Posted On November 6, 2016

With Tuesday being Election Day, far be it from me, or a rep agency, to try to influence an election, but the debates have captured our attention. Living in a “swing state” I can say unequivocally that I am tired of […]

Branding / Growth Strategies / Marketing / More Insights

Sometimes You Need to Change Your Club

David Gordon Posted On October 5, 2016

Golf is one of those games that unless you play the same course every time you need to read the course, understand the conditions, evaluate how you are playing and, sometimes (many times for me), you need to change the […]

Branding / Marketing / More Insights

Marketing Your Warehouse

David Gordon Posted On October 3, 2016

Have you ever thought about how you can monetize your warehouse in a way other than operational efficiency and increased throughput (which you should be doing with a continuous improvement process guided by a metric management mentality?). Think about how […]

Branding / eBusiness / eMarketing / Marketing / More Insights / Research Reports / Technology

CMG Partners With ElectricSmarts for Free Research

David Gordon Posted On August 7, 2016

For years we’ve recommended ElectricSmarts to distributors and manufacturers. For distributors they offer free, robust, content to enhance websites along with an eSales capability that enables contractors to selectively determine which distributors they want to electronically connect to … from […]

Branding / eBusiness / eMarketing / Marketing / More Insights / Technology

Getting Found Online…Site Optimization (SEO)

David Gordon Posted On July 10, 2016

Do you know if your website, including eCommerce engine is optimized? Is your company an SEO master? Whoever said “build it and they will come” never developed a website. Making the investment in a website (and eCommerce) is, as they […]

Branding / Channel Strategies / Customer Segments / Growth Strategies / Industrial Market / Industry News / Lighting / Lighting2 / Manufacturers / Marketing / More Insights / Sales Channel / Technology

Lighting Opportunities, Round-Up and Relevancy

David Gordon Posted On March 6, 2016

The lighting market continues to represent some of the greatest opportunities for distributors. At the recent NAED South-Central, every lighting manufacturer reported minimum 2015 sales increases of 20%. Goals for 2016 are the same, if not higher. The market is […]

Branding / Customer Segments / Distributors / Growth Strategies / Lighting / Lighting2 / Marketing / More Insights / Renewables

Utilities Investing in LEDs

David Gordon Posted On February 11, 2016

The growth in the LED market has been remarkable, coming from zero to probably at least 50% of new construction in a short time period is phenomenal for a “new” product. And the retrofit market continues to move to LEDs. […]