Technology will be a major driver of cost reduction as well as customer out-reach in the coming year(s). Here are some “unique” things to consider: RepFiles is a new service being co-launched by NEMRA and John Hoelz, who is also […]
Technology will be a major driver of cost reduction as well as customer out-reach in the coming year(s). Here are some “unique” things to consider: RepFiles is a new service being co-launched by NEMRA and John Hoelz, who is also […]
“Your Blueprint to Success” was this year’s slogan for the 54th IEC National Convention & Electrical Expo in Louisville, KY. Approximately 500 attendees took advantage of the numerous education courses as well as the trade show. Here are some of […]
The industrial market continues to power growth for many distributors. Recently we spoke with a number of manufacturers and distributors to get the current pulse of the industry. The result … industrial continues to grow fueled by the OEM market, […]
The key with counters is giving a reason for people to come to you vs. someone else, especially since competing distributors like to congregate geographically and that there are usually more than a few places (i.e. Home Depot and Lowes) […]
Our annual 2010-11 Contractor Insight Research report yielded a number of changing survival tactics and purchasing patterns for electrical contractors. With hard survey results in hand there were over 800 conversations with 309 electrical contracting firms. It may seem like […]
And their concern is essentially that they expect 2011 to be comparable to be 2010. As many in the industry know, those in the industrial space or focused in energy efficiency were relatively more successful in 2010 than commercially-oriented or […]
According to a leading electrical contractor consultant, one of the biggest challenges for contractors is understanding marketing and developing a strategic marketing plan. This represents an opportunity for distributors and manufacturers to become a resource for there customers Based upon […]
Helping contractors grow their business may be the secret weapon to growing your business. Successful companies know that marketing is not a game. It requires planning, creativity and a commitment to execution. In responding to a recent Channel Marketing Group’s […]
Many electrical distributors promote that they are “full service” electrical distributors, inferring that they offer a range of electrical products. Many successful distributors have expanded the definition of “full service” to mean: they sell electrical products that are applicable for […]
Over the past couple of weeks Eaton has made a couple of moves that should be of interest to electrical distributors. One was M&A oriented, the other was a marketing strategy to support one of their customers / channels. Both […]