The advent of August brings the end of summer. Kids head back to school, the final weekend of the summer is only a few weeks away and management starts thinking about meeting season. August also is a harbinger of planning […]
Much is made of distributors needing commerce enabled websites … and it is true and is becoming a customer expectation. While ERP companies say they can support distributors in this endeavor, few distributors speak well of their ERP companies providing […]
July 4th seems to have come upon us very quickly (yes, I know, it comes the same time every year) but this year has been highlighted with the US soccer team’s success in the World Cup. Congratulations to them for the […]
Over the past couple of weeks there have been some interesting industry announcements that either could represent interesting “tools” for companies or have longer term impact in the industry. This is somewhat of an eclectic mix of topics. Please share […]
Walters Wholesale, a sister company of CED and USESI, is running a “unique” promotion at its two San Diego branches. We say “unique” as we know of a couple of companies that ran similar promotions years (and years) ago but, […]
Earlier today the convergence of the ballast industry and e-commerce hit my inbox. The email read: We wanted to to email you to let you know about Ballasts.com website launch! Ever single ballast on the market, the most competitive pricing, […]
Over the past couple of weeks I’ve had a number of conversations with manufacturers and distributors about “e” and inevitably the conversation comes around to Amazon Supply (AS) and Google’s Shopping for Suppliers (GSS) program. But first, a couple of […]
Today’s article in The Wall Street Journal entitled “‘Smart Homes’ Are a Hacking Risk” gave thought to a number of potential opportunities, and implications, for electrical distributors. The article focused on ‘smart homes’ and how we’re becoming a more interconnected, […]
Channel Marketing Group, in conjunction with Electrical Wholesaling and EC&M, recently surveyed electrical contractors and other buying influences in the industrial, institutional and influencer markets on their outlook for 2013 as well as their service satisfaction with electrical distributors. The […]
Over the past week I ran across a few examples of low tech and high tech marketing initiatives that may be worth exploring. The ideas come from Platt Electric, Kirby Risk, Walters Wholesale and US Lamps (a small distributor in […]
David Gordon
Channel Marketing Group
919-488-8635
