ETIM North America received the support of eight more leaders in the electrical industry and now has 36 companies to help lead the charge to improve product classification and attribution for the electrical industry and drive digital transformation for the […]
Sonepar, the world’s largest electrical distributor with 2021 sales of $28.8 billion dollars (USD), announced that Sonepar France will be expanding of its eCommerce initiative and what it calls its omnichannel efforts. They announced that they will be launching a […]
Last week IDEA held its eBiz conference which, with the support of NAED this year, was essentially billed as “the industry’s technology conference.” And while IDEA had record attendance with 207 registering, the challenge is that, according to one attendee […]
As the speed of business accelerates and companies try to do more with less, the key is improving productivity. One of the issues we’re hearing more and more about is the need for manufacturer reps / lighting agents to be […]
A frequent issue we’re hearing from manufacturer reps and distributor salespeople is the challenge of connecting with specifiers and customers, especially industrial customers. While COVID drove many to work from home, it appears, at least for now, that a number […]
Or I could have titled this “Replicating Your Customer’s Experience – Why Text Should Be Part of Your eCommerce Offering.” Earlier this year we conducted research on contractor decision drivers in working with distributors for a client. While admittedly it […]
My concern of the moment is technology and distributor websites. Technology is a huge challenge for our industry. I’ve heard it said that the electrical channel, especially distribution, is years behind the rest of the world. Maybe so, I’m not […]
Distribution around the world is facing the same challenges, especially as it relates to technology. Companies face issues about keeping their system “current”, managing the system (and the cost of managing it from a people and maintenance expense viewpoint) as […]
In only 16 months ETIM North America has gained traction in the electrical industry, helping set the industry on a path to organize product descriptors and attributes in accordance with international standards. ETIM North America’s role is to refine the […]
Many talk about digitizing the channel and the emerging / present digitalization of the industry and then wonder why eCommerce as a percent of distributor sales is not higher. One major reason is for many distributors their key customer is […]
David Gordon
Channel Marketing Group
919-488-8635
