On November 9th we posted some thoughts entitled “Taking Advantage of a Downturn” where we quoted some research that proved that investing in sales and marketing during a downturn can enable a compaany to take share and grow their business. […]
I was in the grocery store the other day picking up a few things and noticed that some of my wife’s selections were no longer being stocked. Instead, I noticed a significant increase in the visibility, and presumably SKUs, of […]
In the words of Electrical Marketing, “Not surprisingly, attendance is (was) down at the conference.” Overall, there were an estimated / registered 420 manufacturer and distributor attendees. About 60 distributors were represented. Observations from attendees was that cost-cutting probably was […]
On Monday we presented at NEMA’s Small Manufacturer Forum, which was NEMA’s inaugural endeavor in serving this audience’s interest in small manufacturer networking. The event, according to all, was a resounding success.The quality of the speakers and the information communicated […]
With the stimulus package passed and signed into law, the question for electrical distributors and manufacturers is “how to get your piece of the pie?” Regardless of your political affiliation or beliefs regarding the American Recovery and Reinvestment Act of […]
Last week we posted an entry entitled “Influencing Direction to Create Industry Opportunities” and referenced the endeavors that NEMA is undertaking to influence the economic stimulus package and that NAW is doing to ensure the competitiveness of distributors.Bill Weisberg, CEO […]
It all revolves around planning.For years many distributor marketing initiatives were conceived “last minute” with the knowledge that they had access to manufacturer co-op funds. Many felt that these funds were an entitlement. Some enriched local premium companies with last […]
To make an understatement, we’re in challenging and yet exciting times. While most everyone is faced with economic challenges, the historical opportunities that may be created by the economy (stimulus package) as well as a new administration, represents exciting opportunities […]
The current economic environment is creating challenges for many distributors. The burst in commodity prices has significantly impacted distributor gross margins as they have rushed to move higher cost inventory. The financial effects of selling something for less than you […]
Sorry haven’t been able to post some thoughts for the past couple of weeks. We’ve been traveling to clients and been in the midst of helping them launch 2009 strategies and adjust operations. We’ve picked up a number of “random” […]
David Gordon
Channel Marketing Group
919-488-8635
