Lighting

Stay informed on the latest lighting industry news. Check out the posts below, written by our “boots on the ground” writers who are deeply embedded in the field. They bring you firsthand perspectives and insights from the heart of the industry.

eMarketing / Lighting / Lighting2 / Marketing / Renewables / Technology

Tech, Green and Communicating Differently

David Gordon Posted On August 30, 2009

A little bit of an “around the industry” to get the week started: IDEA is going through some personnel changes (and interestingly, just before its E-Biz Forum). After over 35 years in the industry, the last seven as IDEA’s Director […]

Awards / Channel Strategies / Lighting / Lighting2 / Productivity / Profitability / Supplier / Products

A Birthday, CED, Rep Relations, Copper, Renewables and Theft

David Gordon Posted On August 21, 2009

In other words, a little bit of everything to end the week! August marks ElectricalTrends’ two year anniversary. During this time we’ve had over 28,195 visits resuting in 39,241 page views from 13,525 unique visitors (all numbers are according to […]

Channel Strategies / Growth Strategies / Lighting / Lighting2 / Pricing

The World of Lighting

David Gordon Posted On July 8, 2009

Lately the lighting world has been in the news. Some recent articles of note: TCP has announced that it is going to offer its own branded line of CFLs, putting them in direcvt competition with the Big 3 for CFLs […]

Customer Segments / Growth Strategies / Lighting / Lighting2

Are You Receiving Your Utility Benefits?

David Gordon Posted On June 9, 2009

•Energy efficiency remains a market that represents opportunity for electrical distributors. The key is understanding how to pursue it and targeting efforts. •Over the past couple of months a number of new energy efficiency incentive programs have been developed by […]

Associations / Customer Segments / Industry Consolidation / Lighting / Lighting2 / Marketing / Profitability

NAED Electrical Leadership Summit (Annual) Observations

David Gordon Posted On May 26, 2009

The recent NAED Electrical Leadership Summit (aka NAED Annual or National) was one of the quietest conferences we’ve been to in a while. While attendance was 50-60% below recent annual meetings, and was more like a regional meeting (the number […]

Associations / Channel Strategies / Growth Strategies / Lighting / Lighting2

Looking Forward to the NAED Summit

David Gordon Posted On May 14, 2009

The NAED National Leadership Summit (formerly the NAED Annual) begins on Saturday and ends Tuesday evening. From conversations with manufacturers and distributors, there are a number of thorny issues that promise to add spice to many meetings (after everyone comments […]

Growth Strategies / Lighting / Lighting2

LightFair, LEDs and Energy Smart Marketers

David Gordon Posted On May 12, 2009

LED’s here, LEDs there, LEDs were everywhere.At least that is what people who attended LightFair have been telling us. Lots of new products, lots of new companies and lots of questions.The questions about LEDs revolve around quality, consistency, understanding the […]

Growth Strategies / Lighting / Lighting2 / Profitability / Supplier / Products

Distributors Persevere and LightFair Becoming LEDFair

David Gordon Posted On April 21, 2009

Recently we’ve reached out to a number of people around the industry and thought we’d share some of what we are hearing: From a regional at a national chain: “To say that we have had our share of problems is […]

Customer Segments / Growth Strategies / Lighting / Lighting2 / Marketing

Stimulus to Add Green to Electrical Industry?

David Gordon Posted On February 18, 2009

With the stimulus package passed and signed into law, the question for electrical distributors and manufacturers is “how to get your piece of the pie?” Regardless of your political affiliation or beliefs regarding the American Recovery and Reinvestment Act of […]

Associations / Customer Segments / Growth Strategies / Lighting / Lighting2 / Pricing / Reps

NAED Eastern Observations

David Gordon Posted On November 24, 2008

About 10 days ago we attended the NAED Eastern and met with a number of manufacturers and distributors. The tenor of the meeting was interesting as distributors and manufacturers had differing views regarding their 2009 outlook and green remained the […]