Topaz lighting Inc., a 35 year-old manufacturer of lighting fixtures, lamps and electrical fittings, opened a 200,000 sq. ft. distribution center in Monroe Township, NJ. The consolidation of inventory from their PA and NY warehouses into a single new flagship […]
Gene Biben, formerly President and CEO of Biben Sales, joined Channel Marketing Group earlier this month. Gene’s avowed desire is to “give back” to the industry, to help people work together. He will help reps achieve their goals and manufacturers […]
Two of the biggest marketing trends over the past year have been the increased usage of video and the launching of podcasts. The reason – a desire to share more content and capture attention. Video usage has skyrocketed as it […]
Acuity appears to be slowly coming back. While their recent quarterly report (their Q1 but the industry’s Q4) showed a decline, from a channel perspective, it was only somewhat more than what respondents shared in our Q4 Pulse of Lighting […]
With the NEMRA Annual Meeting coming up next month (with almost 1,100 already registered to participate in over 25 educational / informative sessions, multiple keynote sessions, manufacturer group meetings and one-on-one meetings … all for only $200), NEMRA announced its […]
January 1 marked the turning of the calendar and with it we think “a new year.” 2020 was an “interesting” year. Few, if any, recall the first 75 days of 2020 and the promise, or concerns, that ushered in the […]
2020 is winding down and we’d like to thank you for your readership of ElectricalTrends. This year we had over 113,000 page views, which represented a 10% increase over 2019. Lots of different topics were covered through over 90 new […]
Data analytics. It’s a frequently used term that requires much more than sales information. You’ve heard that the world is awash in data and that every business needs to collect data, manage data, analyze data, be involved in data analytics […]
Companies involved in the power distribution space have recently made a number of announcements that we thought were newsworthy: ABB At its recent Investor Day meeting, ABB’s CEO announced the plan to divest of three business units. One is from […]
COVID changed every manufacturer’s sales budgets in April. Aside from top line revenue and maybe salaries (due to employment reduction), the one expense line that may have changed the most is travel and entertainment. The spender of these … sales […]
