A recent Washington Post article focused on the declining inventory levels throughout the economy. And while this can be good for each company as everyone wants to reduce inventories to ensure that they carry what they are selling, it can […]
Much has occurred over the past couple of months and many manufacturers and distributors have cut to the bone in an effort to preserve profitability. These cuts have focused on people, programs (in the case of manufacturers) and products (in […]
Recently we’ve spoken and met with some manufacturers about their methods of going to market, and specifically through distribution, and more specifically about how distribution may be constraining their growth.As you can suspect, the views are wide ranging.One company, which […]
As seen in today’s Electrical Marketing, and with expanded information and insights … David Gordon, president, Channel Marketing Group, Raleigh, N.C., and Allen Ray, president, Allen Ray Associates, Kennedale, Texas, recently conducted their annual ElectroIndustry survey. Almost 400 distributors, manufacturers […]
On November 9th we posted some thoughts entitled “Taking Advantage of a Downturn” where we quoted some research that proved that investing in sales and marketing during a downturn can enable a compaany to take share and grow their business. […]
With the stimulus package passed and signed into law, the question for electrical distributors and manufacturers is “how to get your piece of the pie?” Regardless of your political affiliation or beliefs regarding the American Recovery and Reinvestment Act of […]
As an industry we’ve been reticent to deploy technology to driving sales revenue. While many use technology to streamline operations, not much has been done to support revenue generation. We’re seeing some signs that things are changing: Invoice marketing: Billtrust […]
It all revolves around planning.For years many distributor marketing initiatives were conceived “last minute” with the knowledge that they had access to manufacturer co-op funds. Many felt that these funds were an entitlement. Some enriched local premium companies with last […]
The year started off with a division of a national chain changing marketing groups. IMARK announced that USESI, a member of Equity/EDN, had joined the group. In case you are not familiar with USESI, they are the sister company to […]
Yesterday’s announcement from the National Bureau of Economic Research that the economy is in a recession wasn’t a surprise. Nor was the fact that the economy has been slowing since last December. While it may be surprising that December was […]
