If you haven’t seen the latest issue of Electrical Wholesaling, you owe it to yourself to read the cover story on Trade Service. The article was very illuminating on what the company has been working on and its breadth of […]
The beginning of the meeting season coincides with the beginning of the planning season. Many manufacturers are well into the process with some distributors just starting. Looking into your crystal ball can be challenging, especially in light of recent uncertainty.While […]
Yesterday there was an interesting ad in The Wall Street Journal. An electrical and mechanical contractor, EMCOR, with almost $7 billion in revenues of which about 25% is electrical, was advertising their services. While the reasons are obvious – developers […]
Cleaning out the office and the newsletters we receive and wanted to share some observations: Tedmag.com and Bill Attardi’s EnergyWatch alluded to Philips changing the name of Advance Transformer to Philips Lighting Electronics. We asked a couple of distributors about […]
The recent issue of NEMRA’s Hot Wire had an interesting article on the marketing role that reps are now undertaking on behalf of a number of manufacturers: Representatives Shoulder the Marketing TaskMany NEMRA reps report that as a result of […]
I was speaking with a distributor last week regarding the opportunity to speak to their salespeople, and probably suppliers, at their upcoming Field Marketing Summit. Their desired topic is “How marketing can help / The role of marketing“. Our conversation […]
Interesting article in this month’s TED magazine entitled “The Myths of Buying Foreign Off-Brands” (article is not online). Interesting for a couple of reasons: The article is in TED, an association publication that includes manufacturers as affiliate members. This is […]
For distributors who seek to position themselves as information providers and manufacturers who recognize that contractors and end-users are more frequently turning to websites for more comprehensive information, company websites are becoming more important and more robust. The challenge, unfortunately, […]
At one time or another most distributors have used this famous quote when dealing with the tax man. There is a companion statement/plea that also is used: “I don’t care what I paid for it, it is only worth “x”. […]
Lutron, Leviton, Philips, the hardware industry and North Dakota were in recent articles we’ve read. Below are the items of interest: “Lutron says dimmed halogen bulbs are better than compact fluorescents ” was the headline on www.dvice.com. The article goes […]
