Rep, or in this case, lighting agent, consolidation continues as ORA Lighting & Controls joins forces with Diversified Group to increase presence in NYC. Recently we wrote about how the rep / lighting agent landscape is changing. This is being […]
Rep, or in this case, lighting agent, consolidation continues as ORA Lighting & Controls joins forces with Diversified Group to increase presence in NYC. Recently we wrote about how the rep / lighting agent landscape is changing. This is being […]
For almost 50 years, Alyn Pinkofsky was synonymous with B N Yanow (now known as Yanow) in the Boston marketplace. Alyn passed away on February 16th. Born in 1934, Pinkofsky spent 58 years in the electrical distribution industry when he […]
AD recently held their eCommerce and Marketing Summit and recognized a number of manufacturers and distributors. ETNA Supply, a 24-location plumbing / PVF distributor headquartered in Michigan, was recognized as its Digital Innovator of the Year. Caroline Ernst, AD’s VP […]
Webster’s dictionary defines the word VIRTUAL as being “such in essence or effect though not formally recognized or admitted; indirect.” How has this word now become a strategy employed by many since COVID to take the place of personal contact? […]
What’s going on in the agent / rep world? As many know, the electrical distribution has gone through much consolidation in the past three years with almost 100 distributors being sold. It seems that independent manufacturer representatives and lighting agents […]
NAED now has a president and CEO … NAED announced yesterday that Wes Smith has been named President and CEO of the association after an extensive search. According to its press release, “The National Association of Electrical Distributors (NAED) has […]
Many in the electrical distribution industry will remember Tammy Miller, a Border States leader. Upon retiring from the ESOP, Tammy took her skills to serving the people of North Dakota, first as the COO of the state and now as […]
Last week’s NEMRA 2024 Annual Conference was a rousing success with 1975 people registered for the conference. Attendance eclipsed 2023’s numbers of 1916 … congratulations NEMRA. The conference was held for the second year in Las Vegas … and turned […]
The month of January saw a few rep mergers / acquisitions announced that inevitably have enabled some to expand into new territories. Some have expanded their offering such as Visual Interest’s acquisition of Trifecta. Obviously lighting, or supply, is a […]
Feedback from distributors at the NAED Eastern and the NAED Western forbode a challenging 2024. The vast majority are expecting “flat” or nominal organic growth. Trends I observed from those expecting “more” are one’s that are in the Southeast or […]


David Gordon
Channel Marketing Group
919-488-8635