Earlier this year Channel Marketing Group reached out to electrical and HVAC buyers to better understand their usage of the web … from information gathering to purchasing. The 2025 State of eCommerce Report was a follow-up to a similar initiative […]
If you know Mark McGready you know he can be “provocative.” When he wrote the below article on AI, I asked for a title. He shared “AI is like sex in High School. Most people are talking about it. A […]
Digital commerce, whether through your website, via eProcurement, direct connections (EDI or tools such as Remarcable, Kojo, and others), via apps, email to ERP, or other vehicles is increasing. Our recent State of eCommerce research, which gathered input from 350 […]
Technology, AI, industry challenges, VC money, and a proven player are coming together with industry knowledge, resources, and skills to bring new capabilities to electrical, plumbing and mechanical distributors. Parspec, in a leader in helping distributors and manufacturer reps / […]
When I titled this, I really wanted to say “Should Manufacturers Be Concerned? Reps Overjoyed? The Future of Distribution” but David told me it was too long and would not be good as a title, so … But I think […]
Consolidation, which continues to roll through distribution with a number of deals in June, extended through to the rep / agent market. SESCO continued its march across the south, expanding its reach into the Texas market via ERT Lighting and […]
Now that the calendar has turned and we’re technically into the second half of the year, leadership in many companies are looking “beyond.” The “beyond” is 2026. Planning season is starting and for leadership and marketers it is the start […]
Who would have thought that two letters … two vowels … AI … could simultaneously build excitement about possibilities while also creating concern about the future. AI represents lots of opportunities for businesses and lots of opportunities to “simplify” lives […]
Earlier this week we released the State of eCommerce report which shared how electrical buyers (yes, mostly contractors) are using distributor websites. They are using it for product information and the percentage of purchasing has risen. While they are purchasing […]
Last week our friend, Desiree Grace, newly appointed VP Sales & Customer Service, Americas, for Mersen, attended the NAED Women in Industry Forum and offered to share feedback on the conference with ElectricalTrends readers. “NAED’s Women in Industry Forum, themed […]
David Gordon
Channel Marketing Group
919-488-8635
