Earlier this week Gene shared thoughts on rep warehouses and how they can be used by a rep as part of their sales strategy. Yesterday I spoke with one who commented that two of his manufacturers are interested in inventorying […]
During recent conversations with some reps, the topic of rep warehouses came up. Some markets support rep warehouses; others seemingly despise them. Some reps have embraced for many reasons, some think it is a foreign concept whereas others say, “how […]
Distributors, one thing is certain this year, in a year of uncertainty. Your margins are under attack! The complexity of tariffs ensures that there will be lost margin as well as lost opportunity to improve margin. Yes, a bold statement, […]
Recently we did a project for a manufacturer that was designed to solicit some Voice of the Customer input in preparation for a meeting. Since the meeting was an internal one, they wanted to understand what their staff was thinking. […]
The recent NAED Marketing Summit brought together almost 225 marketing professionals to San Antonio early this month representing about 100 companies in the channel, plus service provider. Channel Marketing Group was proud to be one the sponsors. The conference was […]
While quarterly earnings for many companies are showing a strong Q2, if you are not servicing a data center, business is more challenging. This means that winning requires taking share. And to take share you need to outperform your competition. […]
Resideo, the former Honeywell Homes and ADI Global Distribution business that was spun off as a separate entity in 2018, is a provider of home automation, air temperature and quality and humidity control and security systems, announced 2Q 2025 earnings […]
At the recent NAED Marketing Summit, Atlantic Coast Electric Supply (ACES) was awarded numerous marketing awards. This South Carolina-based, contractor-oriented distributor is a marketing machine … and it is delivering results for customers, manufacturers, and themselves. Most recently they returned […]
Every manufacturer, rep and distributor know that they have satisfied customers. How? Because a core element of their customers continues to do business with them. They question then becomes, do you know how well you are meeting their expectations and […]
Wesco shared their 2025 Q2 performance yesterday and while the sum of the parts was a respectable 7%, the diversity of performance by the divisions highlights why the merger with Anixter was done … because sometimes the divisions grow in […]
David Gordon
Channel Marketing Group
919-488-8635
