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Acuity, Today and Tomorrow
David Gordon Posted On July 13, 2021


Earlier this month Acuity combined their quarterly call (Q3 for them as they are on a fiscal year) with their Investor Day. For those who remember Gilligan’s Island, it was a “3 hour journey.”  A nicely produced production but, to […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights  / Reps  / Technology
Acquisitions Start Second Half with a Bang
David Gordon Posted On July 5, 2021

Second Half Bang

The first half of the year came to an end with a “bang”.  While the channel was challenged throughout the first half with: COVID concerns evolving to an economic recovery Companies redefining their work environment … again … with the […]


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More Insights
Does Competition Matter? Starting Marketing and More
Ken Cain Posted On July 5, 2021

Ken's Corner

Continuing my plan to answer questions that have been posed to me recently, and over time, as well as share some concerns, let me share thoughts about Competition Starting a new marketing role Work from home and Industry involvement and […]


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More Insights  / Profitability  / Renewables
$5 Copper. Coming or Averted?
David Gordon Posted On June 23, 2021

$5 Copper Banknote

It looks like the market has averted the threat of $5 copper, however, this appears to be more through financial dynamics than through market forces. Prior to last week’s Federal Reserve statement confirming a strong market, rising inflation and that […]


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Branding  / eMarketing  / Growth Strategies  / Lighting  / Marketing  / More Insights
Free Guide To Growing Your Lighting Business, Post-Pandemic
David Gordon Posted On June 21, 2021

Lighting Solution Development

Growing a lighting manufacturing or distribution business has gotten more difficult since the COVID-19 pandemic began. Digital marketing automation can be the solution. Lighting Solution Development, a leading consulting firm to the advanced lighting industry, has published a free guide […]


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Associations  / Industry Outlook  / More Insights
The Future of Industry Meetings
David Gordon Posted On June 17, 2021


As companies “reopen”, travel has resumed for many … and so have industry meetings. Some, like AHTD, maintained their conference schedule (they ran their fall one in Salt Lake City and had a spring meeting in Florida). Others are currently […]


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Distributors  / Growth Strategies  / More Insights  / Sales Channel
What’s Your Sales Model of The Future?
David Gordon Posted On June 14, 2021

Whats Your Future Sales Model

As we transition from the pandemic many wonder about “the future of sales”, meaning, “what will the sales process (sales model) look like in the future” and, essentially, “what is the role of / for outside salespeople?” In reality, this […]


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Industry Outlook  / More Insights
Distributor Product Input Needed
David Gordon Posted On June 14, 2021

Product Mix

Understanding growth potential within a market requires marketplace insights that help identify the size of the market as well as specific product category potential. These data points help support strategy development, resource allocation and identify if there is enough growth […]


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eMarketing  / Marketing  / More Insights  / Reps
How Reps Use Digital Marketing to Sell More?
Gene Biben Posted On June 9, 2021


As NEMRA hired a new director of Digital Transformation, it led me to think of how digital is changing rep selling. Transformation can impact operations, but it also affects sales processes.  Using my own experiences. and that of others I […]


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Distributors  / Marketing  / More Insights
What is Marketing and Why is Math Important to Marketers?
Ken Cain Posted On June 2, 2021


My objective is to develop an ongoing series of marketing articles consisting of two parts, the first focusing on questions I have been asked and the second on concerns I have. I have lots of both, so it is impossible […]


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