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Entering and Managing In the IoT Space
David Gordon Posted On October 17, 2016


Last week we shared information, highlighted the potential opportunities and discussed potential distributor involvement in the Internet of Things (IoT) and Industrial Internet of Things (IIoT) arena while also featuring the first segment of input from Dick Friedman. As promised, […]


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Are you ready for the IoT?
David Gordon Posted On October 10, 2016


Whether it is IoT or IIoT, the Internet of Things is all the rage.  You can’t pick up a trade publication without seeing an article on either topic. And in reality they are essentially the same with the only difference […]


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Customer Segments  / Growth Strategies  / Lighting  / Lighting2  / Marketing  / More Insights  / Supplier / Products
Energy Efficiency & Evolution of Utility Rebates
David Gordon Posted On September 8, 2016


A continued growth area for distributors is energy efficiency.  While new construction, almost by definition, will utilize “energy efficient” products, the renovation market is where there is continued growth potential.  It requires companies to be aware of the benefits, their […]


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Industrial LED Lighting … An Opportunity?
David Gordon Posted On August 30, 2016


2016 has been a challenging year for many industrially-oriented electrical distributors.  Between the decline and ripple effects of oil and gas markets, the strength of the dollar constricting the OEM market, the agricultural equipment market stagnating and economic growth being […]


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Electrical Enclosure Market Research
David Gordon Posted On June 27, 2016


A core service of Channel Marketing Group is conducting market research for manufacturers and distributors.  One of the benefits of much of our channel research is the ability for participating distributors to receive free market research. We’re currently seeking input into […]


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LED Growth Exploding
David Gordon Posted On May 9, 2016


Our friend Bill Attardi at Energy Watch shared interesting data he obtained regarding the exploding growth of the LED market … and the growth is startling and has major ramifications relating to the LED market. Here shared this five year […]


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Why Product Launches Fail
David Gordon Posted On April 20, 2016


We’re finally through the planning season (yes, it is April and distributors now have less than 9 months to achieve supplier objectives!) and some of manufacturers discussed their new product launch plans (and maybe a distributor shared their approach to new […]


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Ace is the Place For …
David Gordon Posted On April 13, 2016


You may remember the iconic jingle of “Ace is the place with the helpful hardware folks” but did you know that Ace is the place for LED lighting? According to an article in the April issue of Hardware & Building Supply […]


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Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / More Insights  / Research Reports  / Sales Channel  / Supplier / Products
Is lighting a service, a product, a concept or illumination?
David Gordon Posted On March 23, 2016


Over the past couple of months we’ve touched on the changes that the lighting industry is undergoing. While much of it relates to LEDs, the “lamp” business, lighting controls and connectivity, we also mentioned how lighting can become a data […]


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Channel Strategies  / Lighting  / Lighting2  / More Insights  / Supplier / Products  / Technology
The Coming LiFi Opportunity?
David Gordon Posted On March 13, 2016


As we’ve seen over the past couple of months with the entry of Cisco into the lighting space and emergence of PoE, the lighting space is changing.  By virtue of the technology is there a significant risk that a percentage […]


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