As the calendar turned, many in the lighting industry said “good riddance” to 2025. It was a rocky road given the impact of tariffs on the project market and product pricing. At the end of the day for most it […]
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Research Reports
In the electrical distribution industry, we often talk about “backside dollars”, or rebates, as a necessary part of the business. But are they a strategic asset or just a “tax” on doing business? Last year we (Channel Marketing Group) conducted […]
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While the electrical market is the poster-child for the phrase “every market is a local market”, it helps to have a macro frame of reference to guide you in what to look for. In the housing industry, there are two […]
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Can you go through a day without hearing the word “datacenter” or “new industrial opportunity / facility?” And then, shortly thereafter you hear about future power needs. A few years ago, we heard how EV’s were going to drive electrification […]
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Data centers are perceived as a “huge” market opportunity by almost every manufacturer. Many distributors believe that they should be able to win some business there. Reps are expected to win business there. And yes, there are lots of data […]
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Over the past couple of weeks, we’ve solicited the industry input into the pulse of the lighting industry in Q3. We had heard, nationally, and on average, that business was challenging, and, for the most part, that’s what the results […]
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Historically those of us “south of the border” (the Canadian border) estimate that the Canadian electrical market is about 10% of the US market. We’re close. According to the latest Pathfinder report, compiled by Kerrwil Media in partnership with Electro-Federation […]
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Last week NEMRA opened registration for its 2026 Annual Conference and over 1300 people have already registered, about 65% of those who will eventually attend (and if you haven’t, better register soon if you want a room at the Marriott!) […]
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Summertime is over. 3 1/2 months till the end of the year. The race is on to finish strong while beginning to plan for 2026! Tariff decisions were essentially made (maybe!) but, as an industry, everyone adjusts. The construction market, […]
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While AI burst into the mainstream relatively recently, “techies” have commented that it has been around for a while. As distributors have found out, seemingly every technology solicitation call is from an AI company. There is Chat, Perplexity, Grok, Claude, […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
