Recently I’ve talked to a number of distributors who only want to talk about their desire (they say “need”) to develop a social marketing initiative and/or an app. The sense is that since others have apps, they need one; since […]
We frequently get the questions of “what marketing tools work for distributors?” and “how much do distributors budget (or spend) on marketing?” While we have our opinions, we decided to ask distributors. Earlier this year, Channel Marketing Group surveyed a sampling […]
Channel Marketing Group recently surveyed almost 200 construction and industrial distributors to better understand the marketing tools that they use and how effective they feel that these tools are. Ratings were developed to rank effectiveness. Distributors were also asked about […]
Changing of the Guard Here we are at the beginning of 2012 and we hear that there are cultural changes underway within some of the top distributors. Some old and etched in stone ways of doing business are being replaced […]
The industrial market is driving electrical industry growth and helping many distributors succeed in today’s challenging marketplace. The challenge for these distributors is that their marketplace is changing, requiring them to change to meet tomorrow’s needs. Channel Marketing Group recently […]
Our annual 2010-11 Contractor Insight Research report yielded a number of changing survival tactics and purchasing patterns for electrical contractors. With hard survey results in hand there were over 800 conversations with 309 electrical contracting firms. It may seem like […]
And their concern is essentially that they expect 2011 to be comparable to be 2010. As many in the industry know, those in the industrial space or focused in energy efficiency were relatively more successful in 2010 than commercially-oriented or […]
Want to know what contractors are currently thinking about for 2011? Where they see business growth? What their needs are? How much they expect business to increase or decrease? And we’ve been able to share comparative information vs. 2010 for […]
According to a leading electrical contractor consultant, one of the biggest challenges for contractors is understanding marketing and developing a strategic marketing plan. This represents an opportunity for distributors and manufacturers to become a resource for there customers Based upon […]
Helping contractors grow their business may be the secret weapon to growing your business. Successful companies know that marketing is not a game. It requires planning, creativity and a commitment to execution. In responding to a recent Channel Marketing Group’s […]
David Gordon
Channel Marketing Group
919-488-8635
