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Today’s Geopolitical Issues … and US Electrical Potential Opportunities
David Gordon Posted On June 2, 2022

Electrical Opportunities in a Geopolitical Environment

Last week I mentioned that the recent NAED National meeting had one of the best keynote speakers that NAED has had in 20+ years of attending these conferences. Peter Zeihan spoke about geopolitical issues, correlated it to population trends in […]


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Industry News  / Industry Outlook  / Research Reports
Q1 2022 Electrical Industry Performance – DISC
David Gordon Posted On May 1, 2022

Q1 Performance

Last week Chris Sokoll from DISC delivered their April Flash Report to subscribers and shared an excerpt with ElectricalTrends. Much is written, and discussed, regarding the macro-economic challenges that the economy faces and how this is affecting the electrical industry. […]


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Research Reports
2022 Q1 Lighting Up Double Digits but Lags Market
David Gordon Posted On April 3, 2022

Pulse of Lighting Report

Over the past few weeks Channel Marketing Group conducted its quarterly Pulse of Lighting survey. This quarter’s survey attracted over 230 responses from electrical / lighting distributors, manufacturer reps, lighting agents, and lighting manufacturers. While growth, for lighting, continued to […]


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Growth Strategies  / Lighting  / Profitability  / Renewables  / Research Reports
Energy Rebate Update: New in 2022
Linda Longo Posted On March 31, 2022

Commercial Lighting Rebate

The uncertainty stemming from the COVID pandemic kept utility rebates in a holding pattern the last two years, however, 2022 is showing movement in many areas as some programs reset and others launch. Pittsburgh-based service provider turned technology company Encentiv […]


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Channel Strategies  / Contractors  / Distributors  / Growth Strategies  / Research Reports
Ideas from the HVAC Market
Gene Biben Posted On March 15, 2022

Ideas from the HVAC Market

My last article comparing the lighting and supply representation models produced discussions that continue. It was then requested we consider other channels to see what manufacturers and distributors could learn. I decided to look at the HVAC channel with given […]


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Industry News  / Industry Outlook  / Research Reports
Housing Starts Stall Despite High Demand
Linda Longo Posted On March 1, 2022

Housing Starts Slow

Electrical distributors who do big business with contractors and electricians in new home construction will struggle through another tumultuous year of trying to satisfy record-setting demand while facing down materials shortages. According to recent housing reports, home buyer demand remains […]


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Industry Outlook  / Research Reports  / Technology
DOE Publishes Solid-State Lighting R&D Opportunities
Linda Longo Posted On February 24, 2022

Solid-state

The U.S. Department of Energy (DOE) Building Technologies Office (BTO), within the Office of Energy Efficiency and Renewable Energy (EERE), has published the 2022 edition of its report, Solid-State Lighting R&D Opportunities. The report presents the critical opportunities that exist […]


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Industry News  / Industry Outlook  / More Insights  / Research Reports
Train Slowing Down Around the Corner
David Gordon Posted On February 14, 2022

Train Slows Down

2021 represented the best of times and the worst of times. Companies reported record sales, record sales growth, many had record profits and backlogs grew. And then there were supply chain issues, labor shortages, rising costs of goods and the […]


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Industry Consolidation  / Industry Outlook  / Reps  / Research Reports  / Sales Channel
Learning from the Lighting Model of Sales to End Users
Gene Biben Posted On January 21, 2022

Lighting Sales Model

Having spent many years in the electrical industry as a 4th generation rep agency, my grandfather told everyone that my first words as an infant were “thank you, but we choose not to get into lighting.” Things have certainly changed, […]


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Industry Outlook  / Lighting  / Research Reports
Q4 Finishes Strong for Lighting; 2022 Outlook Bright
David Gordon Posted On January 5, 2022

Pulse of Lighting Report

Last month we conducted our Pulse of Lighting Survey. Over 200 individuals from the electrical distribution channel – electrical distributors, manufacturer reps, lighting agents and manufacturers – participated. Q4 lighting results encouraging While lighting, as a product category, under-performed the […]


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