Instinctively everyone knows why companies have websites – to generate sales by sharing information. Given this, it then begs the question of why more electrical distributors do not have websites that have product content on them and why are not […]
The number one criteria influencing contractor decision-making today is access to inventory. The supply chain disruptions are the talk of every conversation. No material, no work. Putting the supply chain issues aside, why do contractors select the distributors that they […]
The pulse of the lighting industry is strong. Channel Marketing Group’s recently concluded 2021 Q2 Pulse of Lighting survey, which was promoted earlier this month and attracted over 220 responses, revealed: Each channel audience is seeing the lighting product category […]
Atkore, a leading electrical raceway company perhaps best known for its Allied Tube & Conduit and AFC brands amongst its 20+ brands, was recently assigned its first-time Issuer Default Ratings (IDR) by Fitch, the financial ratings service. The rating shares […]
Of course you are! Your salespeople are always talking to your customers, gaining their insights to help your business, and your customers volunteer information … even to the point of answering the questions your salespeople don’t know you want them […]
Last month Christian Sokoll from DISC shared an electrical industry forecast that depicted accelerated growth for the industry. We all know about the price increases that are occurring in the industry let alone some of the “why’s” (supply and demand […]
Contrary to reports coming from Washington, there is a war for talent going on in the electrical industry and it is going to get worse. Consider: If you track LinkedIn you’ll see that there have been many in the electrical […]
The first quarter of 2021 was an “interesting” challenge for those selling lighting and, at the end of the quarter, industry performance was projected to meet industry predictions made during the fourth quarter of 2020. Channel Marketing Group’s 2021 Q1 […]
DISC, the electrical industry’s leading resource for electrical distribution market information, released its February DISC Flash report last week and it was a surprise … a significant acceleration is projected for the electrical industry. Channel Marketing Group, due to our […]
Last month we solicited the electrical / lighting channel’s input on the lighting market during the fourth quarter. And the market continues to rebound. After a strong Q3 as reported in our Q3 Pulse of Lighting Report, Q4 showed continued […]
