For those of you who remember good music, you may recall Pete Seeger’s classic “Where Have All the Flowers Gone”. Now that you have the melody in your head (and if you don’t, click on this link to hear it […]
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Sales Channel
According to a recent press release from MaxLite, the company has forged an expanded relationship with Lester Sales that now covers eight states. “MaxLite, a leading manufacturer of energy-efficient lighting & controls, and Lester Sales Company, a leading sales and […]
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Launching New Products Requires Sales Investment
Leading manufacturers seek to bring new products to market on a regular basis as a means of driving sales. Further, these new products are based upon changes to the NEC (National Electrical Code), safety, productivity, new installation methodologies, or new […]
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Last month Desiree Grace, President, Americas, Cembre, Inc., shared thoughts based upon her extensive industry experience on how manufacturers can improve their annual planning process by localizing their information gathering and truly partnering with their sales organizations to gain local […]
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The electrical market has become more nuanced in the past few years. National statistics, and perhaps national strategies, mean less than every before. Why? Consider: Geographic tendencies Concentrations of market / vertical segments Population shifts State tax policies which have […]
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The past quarter has been an interesting time for the rep / lighting agent community with a number of significant changes occurring. The question becomes, “why?” While changes on the lighting side of the business seem to be perpetual and […]
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NAED meetings, NEMRA planning, AD and IMARK meetings are coming and now being scheduled. It means it’s time for the 2024 planning process between manufacturers and their representatives to begin! But before the meetings and joint planning, manufacturers develop their […]
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ElectroRep, R/B Sales Join with Forward Solutions
Summer is seemingly less busy for acquisitions. During Q2 we had eight distributor acquisitions. Last month Graybar acquired Shepherd Electric and this month started with two independent electrical manufacturer representatives being acquired by a firm owned / backed by a […]
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I read a statement that in the history of the United States, there have been 4 events that have most significantly changed the life of our inhabitants: The Revolutionary War, the Civil War, the Vietnam War and COVID. Please consider […]
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Recognizing the economic importance of POS to independent electrical manufacturer representatives, both Crescent Electric, a leading national electrical distributor, and Cembre Americas, a manufacturer of cable glands, identification and labeling systems, connectors and more, have endorsed the NEMRA POS Minimum […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
