In a note to customers in the New York area this week, Lutron confirmed summertime rumors that it made a change in representation. A letter from Brendan Van Campen and Chris Brown stated: “Lutron is pleased to announce that effective […]
Earlier this year Channel Marketing Group reached out to electrical and HVAC buyers to better understand their usage of the web … from information gathering to purchasing. The 2025 State of eCommerce Report was a follow-up to a similar initiative […]
When I titled this, I really wanted to say “Should Manufacturers Be Concerned? Reps Overjoyed? The Future of Distribution” but David told me it was too long and would not be good as a title, so … But I think […]
Consolidation, which continues to roll through distribution with a number of deals in June, extended through to the rep / agent market. SESCO continued its march across the south, expanding its reach into the Texas market via ERT Lighting and […]
The chart says it all. 80% of the customers who transact with you throughout the year are unassigned accounts. In a market where demand is softening from your core customers, could there be opportunities with others … and “others” also […]
As all portions of the electrical distribution value chain continue on their journey of digitization, BigCommerce sponsored research to uncover insights from contractors and industrial buyers on their perspectives on eCommerce. The forthcoming white paper (you can reserve your copy […]
Over the past few weeks, I’ve been observing the quarterly reports and other communiques by distributors in a number of industries – Sonepar, Rexel, Watsco, Fastenal, Grainger, Ferguson and similar – and there has been a recurring trend … growth […]
When lighting companies show up at AHR to exhibit and talk about lighting controls, as well as hold educational sessions / press briefings, you know the lighting market is changing. This is what Acuity / QSC and Delta Intelligent Building […]
Last September NEMRA released its “Manufacturer of the Future Report” as a follow-up to its 2020 report on “The Rep of the Future.” As always, they are extremely well done and include a significant amount of time interviewing many key […]
Recently Prokeep developed a sales playbook white paper for electrical distributors that is a great reminder of the sales basics that inevitably every salesperson, sales manager, branch manager and marketing department … forget. Companies, managers, and individuals forget because everyone […]
David Gordon
Channel Marketing Group
919-488-8635
