An unfortunate trend within the electrical distribution market is that gross margins either stay flat or the have been eroded. Reasons range from chasing business to “it’s what the market bears.” From selling more commodities or a change in business […]
Twenty-five years ago, a CEO and President who had created one of the first electrical industry platforms told me manufacturer representatives should be compensated via monthly salaries rather than commissions as it was a more equitable system. What are Salespeople […]
Acuity shared their FY 2026 Q1 (really, 2025 CY Q4) results and their lighting business’ (ABL – Acuity Brands Lighting) performance was in line with our Q4 2025 Pulse of Lighting report findings … and we have no idea if […]
NEMRA has always been a very member-responsive association and actively involves both its independent manufacturer representative members and its manufacturers in committees and its board to not only gather input, but to assist in key leadership decisions. With its annual […]
As the calendar turned, many in the lighting industry said “good riddance” to 2025. It was a rocky road given the impact of tariffs on the project market and product pricing. At the end of the day for most it […]
The 2025 Q4 Pulse of Lighting report revealed that many lighting manufacturers, lighting agents / manufacturer reps, and electrical distributors feel that lighting controls will be an important driver to helping them achieve their 2026 lighting goals. Lighting Controls Key […]
Customer service is one of the services that differentiate distributors. In fact, it is the most critical one as it is the essence of what is delivered to customers … and delivered by your people. Your branch managers are at […]
The new year brings the opportunity to communicate change and new initiatives. Once company doing this is Electrical Sales Associates, a leading manufacturer representative based in Nashville, TN. Three Announcements from ESA According to their press release, ESA had three […]
In the electrical distribution industry, we often talk about “backside dollars”, or rebates, as a necessary part of the business. But are they a strategic asset or just a “tax” on doing business? Last year we (Channel Marketing Group) conducted […]
Ligman Lighting USA o announced the appointment of Daniel Christiano as Director of Sales, North America. In this role, Daniel will lead Ligman’s sales strategy across the U.S. and Canada, working closely with the company’s agency partners and internal teams […]
David Gordon
Channel Marketing Group
919-488-8635
