It has been stated that certain events in US history can be cited as specifically changing our economic environment. Until a few years ago, every example was a war – Revolutionary, Civil, World War II, and Vietnam – until the […]
It has been stated that certain events in US history can be cited as specifically changing our economic environment. Until a few years ago, every example was a war – Revolutionary, Civil, World War II, and Vietnam – until the […]
What do Arlington Industries and Pull Logic have in common? Both are innovators. And innovative companies drive change and are valued. Innovation Drives Acquisition Both companies are known as innovators and, coincidentally, received new “investors” with Arlington being acquired by […]
Since the beginning of the year there have been a number of people who’ve changed roles and, based upon observing LinkedIn, a number of people who retired (or maybe I have too many connections of a certain age!) The end […]
Lots of conversations regarding AI for distribution. Lots of application-specific initiatives, which is an approach. There are some more “comprehensive” systems, which is a different approach. What the right solution is is a company-specific conversation based upon goals, however, the […]
We’ve shared that lighting is a significant segment in the electrical distribution industry. Typically, it is 15% of a distributor’s business. More so if they are in the commercial construction segment and in a metropolitan area (and yes, the percentage […]
Channel friction inevitably occurs when money is involved. While the flow of money is always good, administering and reporting on it is where the friction comes about. This gets to the issue of “is the information accurate.” Achieving accuracy requires […]
Data is the lifeblood of every business. You need to know “the numbers” to track sales, manage inventory, pay bills. On a personal side, it is what drives commissions and payroll. But an underpinning of this information that is rarely […]
We jokingly say that there was a demarcation of business in 2020. There is BC and AC. Before Covid and After Covid. This Black Swan event changed many things. In the case of the electrical industry, it was the harbinger […]
An unfortunate trend within the electrical distribution market is that gross margins either stay flat or the have been eroded. Reasons range from chasing business to “it’s what the market bears.” From selling more commodities or a change in business […]
Twenty-five years ago, a CEO and President who had created one of the first electrical industry platforms told me manufacturer representatives should be compensated via monthly salaries rather than commissions as it was a more equitable system. What are Salespeople […]


David Gordon
Channel Marketing Group
919-488-8635