Page 14 – Electrical Trends

eBusiness / eCommerce / Growth Strategies / More Insights / Productivity / Research Reports / Technology

Commerce Made Easy via Digital. Supports Demand Generation

David Gordon Posted On January 30, 2025

Easy to Do Business With Digital Demand Generation

For years I’ve talked to clients and communicated on ElectricalTrends that eCommerce is not about buying online via a website. That it is about is doing commerce (business) electronically. It’s not a branch (some used the term eBranch and tried […]

Branding / More Insights / Reps

JD Martin Re-Brands. Communicates a Message

David Gordon Posted On January 29, 2025

What’s in a logo? For some it’s just a graphic. For others it’s a nod to history. For others it can help send a message about tomorrow and strategy. For those who are thinking long-term, it is the latter. While […]

People in the News

Biben Builds Team

David Gordon Posted On January 29, 2025

Biben Sales, a leading manufacturer representative in the Mid-Atlantic region, serving Pennsylvania, Maryland, Delaware, southern New Jersey, DC and northern Virgina, announced the recent hiring of Jenn Mercer to strengthen its “southern” team. According to an announcement by Bill Solomon, […]

Associations / Manufacturers / Reps

NEMRA ’25 Sharing the Future

David Gordon Posted On January 28, 2025

Attending NEMRA ’25? This year’s theme, “It Starts With Us” is emblematic of the role that manufacturers and manufacturer representatives play in the channel. Without manufacturers there are no products to sell. Without manufacturer representatives (and lighting agents), many manufacturers […]

Lighting / Manufacturers / More Insights

Signify. The Past Few Months. The Future?

David Gordon Posted On January 28, 2025

Change is at the doorstep of Signify, the parent company of Genlyte Solutions and Cooper Lighting, two of the electrical industry’s largest lighting manufacturers. In fact, we’ve considered them part of the “Big 4” in lighting (Acuity, Cooper Lighting, Philips […]

Associations / People in the News

NEMRA Members Step Up for Leadership, Share Insights

David Gordon Posted On January 21, 2025

NEMRA has a history of reaching out to diverse members to solicit input to drive the association. Many, over the years, have served in leadership roles and many more have the opportunity throughout the year to have their voice heard […]

Associations / More Insights

2025 NAED Western – Stable with Positive Outlook

David Gordon Posted On January 21, 2025

Last week’s NAED Western, held in Palm Desert, was described by one attendee as “stable.” While many felt it was “well-attended”, attendance approximated prior Western regional conferences. NAED Western Overview There were: 697 registered attendees, consisting of 31 service providers […]

eCommerce / More Insights

Unlocking Online Sales: Why Distributors Fall Short and How to Fix It

David Gordon Posted On January 20, 2025

While eCommerce, defined as orders placed via a website (online sales), for electrical distributors has been low according to the NAED PAR report, it should not be taken to mean that electrical contractors and industrial buyers are not seeking eSolutions. […]

People in the News

ElectroRep Strengthens Sales Team

David Gordon Posted On January 17, 2025

ElectroRep, the NorCal division of Electris360, a Forward Solutions company, recently strengthened its sales leadership team with two manangement announcements: “Todd Landis will be stepping into a new leadership role within the ElectroRep team as Director – Vertical Markets. Todd […]

People in the News

Heffernan Joins Zekelman

David Gordon Posted On January 17, 2025

Zekelman, the top producer of electrical conduit and elbows, couplings, and nipples in North America, welcomes Kevin Heffernan as its new Senior Vice President, Electrical Sales. In this role, Heffernan will have full commercial responsibility for Zekelman’s expanding portfolio of […]