Halco Lighting Technologies recently announced its new partnership with Midwest Equipment Co. as its authorized representative for Halco Lighting Technologies® in Iowa, Nebraska, Kansas, and Western Missouri. This partnership marks an exciting new chapter for both organizations, strengthening a shared […]
Moments after my last article was published on “throwing strikes in strategy,” I was discussing marketing plans with a distributor to comply with information we had received on their customer’s expectations, and where they might improve. We discussed various issues […]
Recently I was reviewing our Q3 Pulse of Lighting Report and there were a few things that jumped out at me. They included: Impact of tariffs (I know, duh!) but some comments about Made in America manufacturers. The most promising […]
Over the past couple of weeks, we’ve solicited the industry input into the pulse of the lighting industry in Q3. We had heard, nationally, and on average, that business was challenging, and, for the most part, that’s what the results […]
Historically those of us “south of the border” (the Canadian border) estimate that the Canadian electrical market is about 10% of the US market. We’re close. According to the latest Pathfinder report, compiled by Kerrwil Media in partnership with Electro-Federation […]
Last week NEMRA opened registration for its 2026 Annual Conference and over 1300 people have already registered, about 65% of those who will eventually attend (and if you haven’t, better register soon if you want a room at the Marriott!) […]
LSI Industries, headquartered in Cincinnati, Ohio, reported 4Q 2025 and full year 2025 earnings on August 21. As one of the few remaining publicly traded lighting companies that report earnings, LSI is a data point for the lighting industry. Lighting […]
Covid did a job on the lighting industry, and we’re still suffering the effects. Aside from the WFH movement that was generated by it and significantly impacted commercial construction, it led to a change in sales and marketing. With so […]
Okay, I know the word “hate” may be a little strong, but perhaps “get frustrated” would be appropriate when the term “HR” comes to mind? And this frequently occurs with whomever HR reports to (Finance, COO, CEO, etc.), department managers […]
If you are a lighting manufacturer, you know DLC (DesignLights Consortium). If you are a distributor, especially in a state with high energy costs and “rich” utility rebate programs, you know DLC. You know that, for a product to be […]
David Gordon
Channel Marketing Group
919-488-8635
