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Service Agreements / Extended Warranties – Revenue Generator & Potential Differentiator
David Gordon Posted On July 23, 2017


Distributors have been seeking opportunities to generate, or increase, their service revenue. While traditionally a complementary service for industrially-oriented distributors, construction-oriented distributors are also seeing opportunities. Some distributors have defined revenue goals, others look at this opportunistically (or give the […]


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Channel Strategies  / eBusiness  / eMarketing  / Growth Strategies  / More Insights  / Pricing  / Profitability  / Sales Channel
Channel Marketing and Funding … but for eCommerce Initiatives?
David Gordon Posted On July 19, 2017


The essence of “channel marketing” infers that members within a channel (manufacturer, rep and distributor) are working together to market products, services and applications to generate demand from customers. The term doesn’t infer whom funds the initiative but frequently there […]


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Customer Service  / More Insights  / Productivity  / Profitability  / Technology  / Training
Increasing Warehouse Accuracy in an Age of Employee Churn
David Gordon Posted On July 16, 2017


In talking with senior management and HR managers of distributors, a continual challenge is personnel. While frequently these discussions relate to qualified (industry or skilled) personnel for sales, branch management and/or specialists, a frequent comment is the “churn” that they […]


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Jobs  / More Insights
Littelfuse – Channel Marketing Program Manager
David Gordon Posted On July 9, 2017


Littelfuse is seeking a Channel Marketing Program Manager.  The role is to oversee sales and marketing of industrial products through all channels – primarily electrical and industrial but need to have an open mind towards electronic and eCommerce channels (given the […]


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Channel Strategies  / Customer Segments  / eBusiness  / eMarketing  / More Insights  / Sales Channel
eCommerce & Amazon Business … Driving Change?
David Gordon Posted On July 9, 2017


What is Amazon Business’ true impact on the electrical distribution channel? It isn’t “point and click”? Over the past few years it’s been said “if you don’t have a commerce-enabled website you’ll be out of business.”  The mantra has been […]


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More Insights  / People in the News
START Lighting Hires Bagozzi
David Gordon Posted On July 7, 2017


START Lighting, an emerging, innovative lighting fixture manufacturer committed to delivering solutions for the commercial and industrial market, recently hired Nicole Bagozzi as its Director of Sales. Bagozzi was most recently the principal of EDG Reps, an Arizona manufacturer rep […]


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More Insights  / People in the News
Milbank Appoints New Chairman of the Board
David Gordon Posted On July 7, 2017


KANSAS CITY, Mo., June 1, 2017 – Milbank is pleased to announce the appointment of Katrina (Trina) Henke as chairman of the board. Previously vice chairman of the board, Henke succeeds Warren Weaver, who passed in January of this year. […]


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Channel Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights
Acuity Q3 and Lighting Market Info
David Gordon Posted On July 5, 2017


Last week Acuity Brands announced their Q3 earnings and, while good, only share a portion of the lighting story.  As a distributor, if you’re having a “good” year it’s because your lighting business is probably up double digits and your […]


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Channel Strategies  / Distributors  / eMarketing  / Industry News  / More Insights
Grainger and WESCO, a Preview of Strategy
David Gordon Posted On June 28, 2017


In late May the 2017 Electrical Products Conference was held.  This conference is an opportunity for publicly held companies in the electrical industry to present their “direction” to analysts so that analysts essentially “talk up” the company.  Grainger, WESCO and […]


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Branding  / Contractors  / Customer Segments  / Growth Strategies  / Marketing  / More Insights  / Supplier / Products
Eaton’s Whole Home
David Gordon Posted On June 26, 2017


This week’s PCBC show, a residential builder show in California that used to be called the Pacific Coast Builder Conference, has an exhibit by Eaton that pulls together three of the company’s divisions and shows the potential that builders can […]


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