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Contractors  / Growth Strategies  / Lighting  / Lighting2
Full Service Distribution?
David Gordon Posted On July 27, 2010


Many electrical distributors promote that they are “full service” electrical distributors, inferring that they offer a range of electrical products.  Many successful distributors have expanded the definition of “full service” to mean: they sell electrical products that are applicable for […]


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Channel Strategies  / Contractors  / Growth Strategies  / Lighting  / Lighting2  / Pricing
Eaton Goes Low and High
David Gordon Posted On July 22, 2010


Over the past couple of weeks Eaton has made a couple of moves that should be of interest to electrical distributors.  One was M&A oriented, the other was a marketing strategy to support one of their customers / channels.  Both […]


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Supplier / Products
Buying from the Unknown
David Gordon Posted On July 19, 2010


A few years ago we did some research about private labeling in the electrical industry, which still attracts callers. They mainly inquire about non-electrical distributor web sites that offer all sorts of product. Occasionally we get calls from contract manufacturers […]


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Industry News  / Research Reports
1st Half Performance
David Gordon Posted On July 13, 2010


Now that the first half of the year is complete, many management teams are reviewing their numbers and thinking “how does my performance compare?” and “what do I need to do to achieve my 2010 objectives?” Each quarter MDM and […]


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eBusiness  / Industry News  / Pricing  / Productivity  / Profitability
The Hunt for Profit? Change? Or What?
David Gordon Posted On July 8, 2010


Last Friday’s unemployment figures along with the number of people who went off unemployment benefits gives all of us an indication that we are in for a long recovery. Even retailers are having a hard time getting people to spend […]


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Pricing  / Profitability
Finding More Pennies
David Gordon Posted On July 5, 2010


Now that we’ve celebrated Independence Day and at the same time have seen the 2009 PAR report, we can safely conclude that Ben Franklin, one of our founding fathers, who is also known for his kite experiment, must have been […]


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Pricing  / Profitability  / Technology
Who Knows the Real Price?
David Gordon Posted On June 29, 2010


A topic that is near and dear to all distributors’ heart is their “unique” pricing to their customers, especially over the past 18 months.  For some distributors it is the only way they know how to “market” their company.  And […]


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Distributors  / Pricing  / Profitability
Cost Plus vs. Benchmark Pricing
David Gordon Posted On June 24, 2010


Distribution CapacityMany complain there is still too much distribution capacity in some markets, which means that businesses are continuing to use price as the determinate to get business. Some consider it taking market share. But is it really? Or are […]


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Customer Segments  / Growth Strategies  / Lighting  / Lighting2  / Marketing  / Profitability
The Eroding Lighting Market
David Gordon Posted On June 23, 2010


As many  know, lighting represents 25-30% of a distributor’s sales.  Lighting is typically defined as lamps, ballast, and fixtures (and some people add in lighting controls).  It is an important part of a distributor’s business albeit lighting projects are frequently low […]


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Associations  / eMarketing  / Growth Strategies  / Marketing  / Sales Channel
Reach New Prospects Inexpensively
David Gordon Posted On June 18, 2010


The art of reaching new customers is a challenge for many distributors.  Frequently I hear we know everyone in the market we’re doing business with everyone we want to we know who pays their bills they are not our type […]


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