In remembrance of Byron Brewer Sr. October 22, 1933 – December 19, 2024 In this season of joy, we’re passing along news that one of the individuals who was involved in founding NEMRA, Byron Brewer Sr., passed away on December […]
In remembrance of Byron Brewer Sr. October 22, 1933 – December 19, 2024 In this season of joy, we’re passing along news that one of the individuals who was involved in founding NEMRA, Byron Brewer Sr., passed away on December […]
Recently there have been a number of personnel changes in the industry, on both the manufacturer and distributor side of the equation. Recently we wrote about a layoffs at some major distributors (and some of them are also still doing […]
One of Channel Marketing Group‘s endeavors is a lighting website / publication, US Lighting Trends. US Lighting Trends reaches 29,000 lighting designers, electrical contractors, distributors, showrooms, reps / lighting agents, and manufacturers throughout the US. We publish editorial content twice […]
Registration for the lighting event of 2025, LEDucation, is now open. If you recall, last year’s event attracted over 10,000 people. What was once a NYC-centric event, and then become a regional event, has morphed into a national (and somewhat […]
When you think of NEMA you think of electrical manufacturers … the ones that we see regularly at NAED or NEMRA meetings, The lines that almost all electrical distributors represent. But NEMA represents an array of manufacturers, and this was […]
Pat Daley was announced as the new President of Mayer, and a SVP of Rexel USA. Daley was the Vice President of Industrial Sales and Strategic Accounts for Schneider Electric, Mayer’s switchgear line. Daley replaces Mike Kidney who announced he […]
As the year, and quarter, comes to a close, it reminds me that it’s time for the Q4 Pulse of Lighting survey. The Q3 survey revealed, essentially, a flat market, based upon input from over 200 industry lighting professionals. Further, […]
Rebates are often seen as just another operational necessity, a transactional tool to grease the wheels of generating sales (for manufacturer, sometimes distributors) and improving distributor profitability. For some distributors they are a gatekeeper tool (some distributors manage well over […]
Over the past month or two as I’ve been talking with distributors the question comes up of “What are other distributors doing with AI?” For clients I share a list of possibilities, some are purpose-built applications from technology companies in […]
The electrical industry continues to consolidate. Three more acquisitions were announced last week and there were a couple of manufacturer deals from last month that we haven’t gotten to comment on. Manufacturers Three deals: Legrand Acquires Power Bus Last week […]


David Gordon
Channel Marketing Group
919-488-8635