I was speaking with a manufacturer who was contemplating converting his direct sales force to a rep network. He was having difficulty replacing salespeople leaving his company either for retirement or other reasons (some of which were revealed in our […]
Espen Technology, a leading manufacturer of indoor, LED retrofit lighting products, has had a lighting retrofit project that utilizes Bluetooth controlled luminaries, recognized by the US Department of Energy Integrated Lighting Campaign. The project retrofitted over 10,000 LED fixtures and […]
NSI industries has grown significantly over the past few years. Since being acquired by Odyssey Investment Partners in 2019, the company has invested into acquisitions, people, infrastructure, resources and more. A key element is that the company now has three growth […]
AD announced today that Karen Baker, formerly of Horizon Solutions, will be the new President of its US Electrical division. Baker replaces David Kinsella who left AD earlier this summer and recently joined Hammond Power Solutions as their Chief Commercial […]
Copper, as every electrical distributor knows, is either a key component of sales (especially construction-oriented distributors) or a key component of many products. From a pricing viewpoint, if can be volatile. At times, as in the past few years, it […]
In the age of consolidation, it’s refreshing to find some companies with longevity (and hopefully some perpetuity!) And, while there is much that can be learned from a company’s history and the values that drive the company, it’s also nice […]
Morris Products, Inc., a leading manufacturer and supplier of Electrical and Lighting Products, has announced the appointment of a new representative effective August 15, 2022. Electrical Solutions & Design, based in Elk River, MN, and its principals, Rick Ryan and […]
During a recent conversation with Frank Hurtte of River Heights Consulting we talked about the acquisition of Risoul by RS Components, who is the parent of Allied Electronics and Automation. Frank specializes in the industrial automation space. As consultants like […]
The industrial segment of the electrical distribution market is undergoing change due to a number of market dynamics including reshoring / near shoring, the impact of climate technologies / EV, manufacturer employment challenges, the need for improved productivity / capacity coupled […]
One of the historical “deliverables” of marketing is promotions. For many distributors, marketing was confined to three areas – events, premiums (those logoed “throwaways” / wearables) and promotions. Typically, all were funded, or at least co-funded, with manufacturer dollars. While […]
David Gordon
Channel Marketing Group
919-488-8635
