Sometimes it takes time for there to be synergy between a rep and a manufacturer. And yes, we’re using a play on words as Synergy Electrical Sales announced that it has become the manufacturer representative for IDEAL Electrical in the […]
We’ve been asked to share a role that is opening in the industry. It combines writing and lighting. If you like to write content and have an interest in lighting, this could be your next opportunity. A client, for whom […]
Last month Christian Sokoll from DISC shared an electrical industry forecast that depicted accelerated growth for the industry. We all know about the price increases that are occurring in the industry let alone some of the “why’s” (supply and demand […]
First let’s go to Wikipedia for a definition. A spiff is slang for an immediate bonus for a sale. Typically, spiffs are paid, either by a manufacturer or employer, directly to a salesperson for selling a specific product. Frequently they […]
Many talk about digitizing the channel and the emerging / present digitalization of the industry and then wonder why eCommerce as a percent of distributor sales is not higher. One major reason is for many distributors their key customer is […]
According to an article in the Northwest Florida Daily News, Southwire is making a substantial investment in its November acquisition of American Elite Molding. “By 2025, Southwire Company LLC plans to invest $10 million into its recently acquired manufacturing facility […]
MaxLite, a leading global manufacturer of energy-efficient lighting solutions, and Retrolux, the fastest-growing lighting project development and implementation software platform, have announced a new partnership that will introduce the MaxLite product portfolio to ESCOs, electrical contractors, and other clients using the […]
The US electrical manufacturer market isn’t the only one consolidating and diversifying. Australia is also and Legend is building. The Australian electrical market is a $7 billion market. Very similar dynamics to the US. Legend Corp is a major player […]
Hossley Lighting & Power Solutions, recently formed from their merger of Hossley Lighting and Lighting and Power Solutions, is expanding its reach into western Tennessee with a “strategic agreement” with Spectrum Lighting & Controls, serving as a succession plan (future […]
The manufacturers do not have as much money as they used to! Really? So many responses to that statement come to my mind. Unfortunately, in today’s politically correct atmosphere I am not at liberty to use most of them, so […]
David Gordon
Channel Marketing Group
919-488-8635
