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Industry Consolidation  / Industry Outlook  / Lighting  / Manufacturers  / More Insights  / Sales Channel
GE Current Adds $515M in Sales with Hubbell Lighting
David Gordon Posted On November 1, 2021


Last week GE Current announced that it acquired the Hubbell’s C&I group (which means, “no Progress Lighting, which was previously separated from the division). GE Current shared a press release stating “GE Current, a Daintree company, has entered into a […]


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Growth Strategies  / More Insights  / Reps
Opportunities Created by Shortages and Allocations
Gene Biben Posted On November 1, 2021


Given today’s supply chain disruption from material shortages, lack of truck drivers warehouse staff, and  docks full of unloaded material, culminating in manufacturers many turn defensive, tell customers “material is coming, just wait” (similar to a rolling airline delay) and […]


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Marketing  / More Insights  / Profitability
Ken’s Corner – Know Your Manufacturer Funds
Ken Cain Posted On October 24, 2021

Ken's Corner

I have been absent for the last few weeks and missed some of the things I enjoy doing, including writing the articles which we are now calling “Ken’s Corner” (here’s a link to my first Ken’s Corner). I am happy […]


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Channel Strategies  / Customer Segments  / Industry News  / Technology
Lutron & Kaleidescape Bet on Home Theater Growth
Linda Longo Posted On October 24, 2021


This partnership between a lighting and shade control company and a premium private cinema player provider elevates the home theater experience and indicates a rising trend. The popularity of designated home theaters has ebbed and flowed for decades as residential […]


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Branding  / Customer Segments  / Customer Service  / eCommerce  / Manufacturers  / More Insights  / Reps
Reinforcing Your Value Drives Profits
David Gordon Posted On October 22, 2021


Value. For distributors and manufacturer reps, it’s all that drives sales.  It is what differentiates you, why people select you and is what generates profits. It’s driven by people, processes, service, and services. It has little, if anything, to do […]


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Lighting  / Supplier / Products
Espen Releases High Efficacy TLEDs Up To 185 LPW
David Gordon Posted On October 21, 2021


Espen Technology announced the release of their highest efficiency LED tube lamps or TLEDs. The new high efficiency (HE) lamps have efficacies up to 185 lumens per watt (10W lamp on low ballast factor ballast). The HE lamps are part […]


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Distributors  / Growth Strategies  / Lighting  / More Insights
Now Is the Time to Check Rebates
Linda Longo Posted On October 18, 2021


October 11, 2021 The fall season heralds a return to everything Pumpkin Spice, but here’s what those autumn months provide for electrical contractors and distributors: a business opportunity they might not have realized existed. That’s right, football season is also […]


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Lighting  / People in the News  / Reps
eLumigen Adds 5 Sales Agents
David Gordon Posted On October 18, 2021


eLumigen, an LED lighting manufacturer known for its unique line of LED rough service lamps and fixtures, has announced an expansion of its sales rep network. The company added five new firms to its current representative agencies: Commodore Sales, Inc. […]


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Industry Outlook  / More Insights
The Fine Art of Sales Forecasting
Gene Biben Posted On October 14, 2021

2022 Forecasting

It’s that time of year again. Time for responding to sales management requests for 2022 sales forecasting. But this year it may be more wrapping a story around a riddle that may be an enigma … unless you have a […]


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Industry Outlook  / Research Reports
Projected 2021 Industry Growth
David Gordon Posted On October 14, 2021

2021 Electrical Industry Performance

How are you doing in 2021? Are you on pace to beat the national DISC forecast? The current 2021 forecast is reflective of the current economic optimism and the effects of inflationary prices. Moving into 2022 and beyond, growth will […]


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