Atlantic Coast Electric Supply (ACES), the leading South Carolina-headquartered independent electrical distributor, welcomed, and rebranded, its acquisition of Carolina Electrical Supply Co with a grand opening celebration. Atlantic Coast Electric Supply Celebrates the Grand Opening of the Rock Hill Location! […]
Moments after my last article was published on “throwing strikes in strategy,” I was discussing marketing plans with a distributor to comply with information we had received on their customer’s expectations, and where they might improve. We discussed various issues […]
Covid did a job on the lighting industry, and we’re still suffering the effects. Aside from the WFH movement that was generated by it and significantly impacted commercial construction, it led to a change in sales and marketing. With so […]
At the recent NAED Marketing Summit, Atlantic Coast Electric Supply (ACES) was awarded numerous marketing awards. This South Carolina-based, contractor-oriented distributor is a marketing machine … and it is delivering results for customers, manufacturers, and themselves. Most recently they returned […]
While personal relationships are a differentiator for electrical distributors with most customers have a defined list of distributors they buy from, another tool that some distributors use to capture their “unfair share” of a customer’s wallet, are loyalty and incentive […]
With the NAED National coming up next month, McNaughton McKay will have much to discuss about its future. The company, which hired a new EVP Sales and Marketing, which has 62 branches and almost 2000 employee owners (it’s an ESOP), […]
“Workforce development” is the new euphemism that many are using to describe the need for employee recruitment, development, and retention. It’s all about how to attract and keep talent. The why is that, as much as technology companies would like […]
I’m looking forward to being a guest today on LEADsmart’s Around the Horn. If you haven’t heard of Around the Horn, it is a live podcast (yes, you can watch it on LinkedIn), with LEADsmart’s Kevin Brown and Tom Burton. […]
What’s in a logo? For some it’s just a graphic. For others it’s a nod to history. For others it can help send a message about tomorrow and strategy. For those who are thinking long-term, it is the latter. While […]
Marketing, as a function for manufacturers and distributors, has grown significantly in the electrical industry. It is no longer only events and premiums for distributors or new product launches and catalogs / collateral for manufacturers. It now is responsible for […]
