With the NAED National coming up next month, McNaughton McKay will have much to discuss about its future. The company, which hired a new EVP Sales and Marketing, which has 62 branches and almost 2000 employee owners (it’s an ESOP), […]
“Workforce development” is the new euphemism that many are using to describe the need for employee recruitment, development, and retention. It’s all about how to attract and keep talent. The why is that, as much as technology companies would like […]
I’m looking forward to being a guest today on LEADsmart’s Around the Horn. If you haven’t heard of Around the Horn, it is a live podcast (yes, you can watch it on LinkedIn), with LEADsmart’s Kevin Brown and Tom Burton. […]
What’s in a logo? For some it’s just a graphic. For others it’s a nod to history. For others it can help send a message about tomorrow and strategy. For those who are thinking long-term, it is the latter. While […]
Marketing, as a function for manufacturers and distributors, has grown significantly in the electrical industry. It is no longer only events and premiums for distributors or new product launches and catalogs / collateral for manufacturers. It now is responsible for […]
Two things typically occur when you get to be 100 years old … You are celebrated You may tend to forget a few of your accomplishments and need to be reminded (or so I’m told!) Schaedler Yesco is celebrating its […]
Last week I commented on AD’s recognition of ETNA Supply as a digital innovator and their commitment to digitally achieving their customer’s satisfaction. One of the areas we’ve heard many comments from contractors regarding distributor websites is the poor search […]
Within the past couple of year’s Sonepar USA set an objective of $1 billion per OpCo (operating company). Whether the goal came from corporate or from US headquarters, the company is well on its way to achieving its goal in […]
Incentive travel programs can help accelerate sales, especially for contractor-oriented distributors, as well as share appreciation for a customer’s support. Why do these programs work? Because they provide contractor management another reason to consider a distributor when they have discretion […]
Many know that ABB became the Formula E title for Formula E in its fourth season, which was the 2017-18 season. Since then the all-electric street racing series has gained a significant following with races around the world. ABB continues […]
David Gordon
Channel Marketing Group
919-488-8635
