eMarketing

Channel Strategies / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / More Insights / Sales Channel

Accelerating Demand, Generating New Opportunities

David Gordon Posted On May 8, 2025

Need for Demand Generation - Customer Mix

The chart says it all. 80% of the customers who transact with you throughout the year are unassigned accounts. In a market where demand is softening from your core customers, could there be opportunities with others … and “others” also […]

eBusiness / eCommerce / eMarketing / More Insights / Productivity

Achieving Digital Maturity as an Electrical Distributor

David Gordon Posted On April 24, 2025

Business is running faster. Customers expect information faster and for it to be more accessible. Accuracy is paramount. This is what digital maturity is all about. It’s a different world than it was pre-Covid. As we get further from Covid […]

eBusiness / eCommerce / eMarketing / More Insights / Technology

Could Configurators Help Distributor’s Generate Website Sales?

David Gordon Posted On August 8, 2024

According to the latest NAED PAR report, electrical distributors generate 5.2% of their sales via their websites (the median is 2.2%). The data is from about 100 companies, and most would say this is overstated. The report shares that distributors […]

eCommerce / eMarketing / More Insights / Productivity / Profitability / Technology

Where will The Electrical Industry Lead AI or Will AI Lead the Electrical Industry?

David Gordon Posted On October 22, 2023

AI is being talked about by many in the industry. Every tech company now is using the term. It’s the “hot” word. Put AI next to anything and it will open the door to a conversation. All want to know […]

Distributors / eBusiness / eCommerce / eMarketing / More Insights / Technology

The State of Electrical Distribution eCommerce, and the Opportunity

David Gordon Posted On August 25, 2023

E-commerce, defined as “website ordering, continues to be low for electrical distributors according to the NAED 2022 PAR report but by no means does this diminish the importance of distributor websites. According to the PAR report, which aggregated information from […]

eBusiness / eCommerce / eMarketing / Research Reports / Technology

Winning the Product Data Revolution – Webinar Recap

David Gordon Posted On August 21, 2023

In June ElectricalTrends hosted a webinar introducing the Trimble / Distributor Data Solutions (DDS) collaboration. The two companies shared what they are seeing in the construction trades and how data is being used, and will be used, to help companies […]

Distributors / eCommerce / eMarketing / More Insights

Loeb Enhances Website with Enhanced Content and Functionality

David Gordon Posted On October 9, 2022

About a year ago I received a call from the Director of Marketing for Loeb Electric and we had a nice chat regarding the market, CRM and websites. We mutually shared information, discussed how Channel Marketing Group could be of […]

Branding / Distributors / eMarketing / Growth Strategies / Marketing / More Insights / Sales Channel

Marketing, Analytics Help Recession Proof Distributors

David Gordon Posted On August 8, 2022

One of the challenges we hear from distributors is the need for sales and marketing tools from companies that understand distribution … and especially the electrical distribution channel … and that are affordable regardless of the size of the distributor. […]

Branding / eMarketing / Growth Strategies / Marketing / Research Reports

Introducing New Lighting Products – Exclusive Research

David Gordon Posted On June 9, 2022

New products are the oxygen of manufacturers, and the industry. While most sales come from products that have been introduced more than three years ago, progressive companies focus on a key metric – revenue from products introduced in the past […]

Associations / Distributors / eBusiness / eCommerce / eMarketing / Industry Outlook / More Insights / Productivity / Technology

NAED 2022 National … A Success

David Gordon Posted On May 25, 2022

Last week the NAED National was held in Scottsdale for the first “face-to-face” conference in a few years and for those in the west, it was their first face-to-face in 3 years since Western was cancelled in January. The conference […]