Business is running faster. Customers expect information faster and for it to be more accessible. Accuracy is paramount. This is what digital maturity is all about. It’s a different world than it was pre-Covid. As we get further from Covid […]
According to the latest NAED PAR report, electrical distributors generate 5.2% of their sales via their websites (the median is 2.2%). The data is from about 100 companies, and most would say this is overstated. The report shares that distributors […]
AI is being talked about by many in the industry. Every tech company now is using the term. It’s the “hot” word. Put AI next to anything and it will open the door to a conversation. All want to know […]
E-commerce, defined as “website ordering, continues to be low for electrical distributors according to the NAED 2022 PAR report but by no means does this diminish the importance of distributor websites. According to the PAR report, which aggregated information from […]
In June ElectricalTrends hosted a webinar introducing the Trimble / Distributor Data Solutions (DDS) collaboration. The two companies shared what they are seeing in the construction trades and how data is being used, and will be used, to help companies […]
About a year ago I received a call from the Director of Marketing for Loeb Electric and we had a nice chat regarding the market, CRM and websites. We mutually shared information, discussed how Channel Marketing Group could be of […]
One of the challenges we hear from distributors is the need for sales and marketing tools from companies that understand distribution … and especially the electrical distribution channel … and that are affordable regardless of the size of the distributor. […]
New products are the oxygen of manufacturers, and the industry. While most sales come from products that have been introduced more than three years ago, progressive companies focus on a key metric – revenue from products introduced in the past […]
Last week the NAED National was held in Scottsdale for the first “face-to-face” conference in a few years and for those in the west, it was their first face-to-face in 3 years since Western was cancelled in January. The conference […]
A frequent issue we’re hearing from manufacturer reps and distributor salespeople is the challenge of connecting with specifiers and customers, especially industrial customers. While COVID drove many to work from home, it appears, at least for now, that a number […]
David Gordon
Channel Marketing Group
919-488-8635
