Customer service is one of the services that differentiate distributors. In fact, it is the most critical one as it is the essence of what is delivered to customers … and delivered by your people. Your branch managers are at […]
Customer service is one of the services that differentiate distributors. In fact, it is the most critical one as it is the essence of what is delivered to customers … and delivered by your people. Your branch managers are at […]
Over the past month I’ve ran into a number of companies and initiatives where the conversation turned to, what I’ll call, convergence. It’s the convergence of power and mechanical controls … lighting controls and building management. There have been lighting […]
As we look forward to 2026 the crystal ball right now is showing slow growth aside from those who will benefit from data centers and possibly the industrial market if they are receiving a new factory or expansion. Those in […]
Okay, I know the word “hate” may be a little strong, but perhaps “get frustrated” would be appropriate when the term “HR” comes to mind? And this frequently occurs with whomever HR reports to (Finance, COO, CEO, etc.), department managers […]
Mary Derrick (Schneider Electric), Danna Stone (Graybar), Brian DiBella (Legrand), Larry Stern (Standard Electric Supply), Tessa Myers (Rockwell), George Vorwick (United Electric Supply), Martina Schubert (Van Meter) … are all key business people in the industry. We’ll respected by senior […]
From a tech viewpoint, AI is what companies talk about. Distributors are implementing it or at least discussing it. Not much gets shared within the manufacturer environment but it is well in use, in fact Zekelman just hired a VP […]
While AI burst into the mainstream relatively recently, “techies” have commented that it has been around for a while. As distributors have found out, seemingly every technology solicitation call is from an AI company. There is Chat, Perplexity, Grok, Claude, […]
While quarterly earnings for many companies are showing a strong Q2, if you are not servicing a data center, business is more challenging. This means that winning requires taking share. And to take share you need to outperform your competition. […]
If you know Mark McGready you know he can be “provocative.” When he wrote the below article on AI, I asked for a title. He shared “AI is like sex in High School. Most people are talking about it. A […]
How do you motivate contractors to place orders via your website? Make eCommerce easy for them. Just like Amazon found the secret weapon to increase B2C eCommerce sales by closing the last mile so that, as consumers, we knew we […]


David Gordon
Channel Marketing Group
919-488-8635